HMD Global, in partnership with Mattel, is set to release the HMD Barbie Phone, bringing back the nostalgia of a simpler time with a dash of pink glamour. Designed as a flip phone with minimal features, this device focuses on calls, texts, and ditching social media for a break from constant digital demands. It’s a nod to the classic days of communication, wrapped in an iconic Barbie theme.
The Barbie Flip Phone brings more than just functionality. From a “Hi Barbie” voice greeting at power-on to hidden designs in the keypad that light up in the dark, it’s built with flair. The keypad features palm trees, hearts, and flamingos, all hidden in the iconic Barbie pink. There’s also the Malibu Snake game to pass the time—watermelons replace the usual apples in a playful touch.
Customization options abound. Two additional back covers are included, inspired by Barbie’s history: the swirls of the 1992 Totally Hair Barbie and a vintage ‘shooting heart’ design. Stickers, crystals, and a pastel beaded phone strap complete with Barbie charms add even more personal touches. If you’re feeling creative, you’ll have everything you need to make your phone uniquely yours.
Priced at $129, the Barbie Phone will be available for pre-order on September 23, with an official U.S. release on October 1. The phone is compatible with major U.S. networks like AT&T, T-Mobile, and Verizon, ensuring you can stay connected while embracing a retro aesthetic. It’s likely to appeal to Barbie enthusiasts and anyone looking to take a break from smartphones during the busy holiday season.
In the box, users will find not only the phone but also two extra back covers, a pink battery, a USB Type-C charger, stickers and gem stickers, a beaded lanyard with attachable charms, and even a cleaning cloth. There’s also a quick setup guide to help get started.
Whether you’re a Barbie fan or just nostalgic for a simpler phone experience, the HMD Barbie Phone brings a fun mix of vintage style and a break from digital overload.
