UFC, the world leader in mixed martial arts (MMA), has announced an exciting new partnership with Total Wireless, a fast-growing no-contract wireless provider operating on Verizon’s 5G network. Under this agreement, Total Wireless will become the Official Wireless Provider of UFC in the United States, marking a strategic collaboration set to enhance the fan experience in 2025.
A Partnership Built on Connectivity and Passion
This partnership aims to bring Total Wireless’ services into the spotlight during some of UFC’s most high-profile events. Fans can expect to see Total Wireless branding prominently featured inside the iconic Octagon during U.S.-based Pay-Per-View (PPV) events and Fight Nights. Additionally, Total Wireless will be integrated into the broadcasts of major PPV cards, including high-energy features like “Fighter Walkouts,” ensuring fans never miss a beat.
Robby Miller, UFC’s Vice President of Global Partnerships, expressed enthusiasm about the collaboration: “This partnership unites two dynamic brands, each a leader in their respective field. With Total Wireless’ dedication to keeping fans connected, we’re excited to collaborate on innovative activations that will bring our passionate UFC community closer to the sport than ever before.”
Doug Collman, AVP of Marketing at Verizon Value, echoed the sentiment, noting that UFC’s energetic fanbase aligns well with Total Wireless’ mission: “Just like UFC fighters and fans, Total Wireless customers share a spirit of resilience and determination, making this partnership a natural fit.”
Beyond the Octagon: Digital Content and Athlete Engagement
The collaboration won’t stop at live events. UFC and Total Wireless plan to create exclusive content for UFC’s digital and social platforms, which collectively reach over 290 million users globally. Furthermore, an annual Brand Ambassador program featuring prominent UFC athletes will bring the partnership to life through appearances, campaigns, and creative storytelling.
For fans eager to see the partnership in action, Total Wireless will debut its activations during UFC 311: MAKHACHEV vs. TSARUKYAN 2, taking place on January 18 at the Intuit Dome in Los Angeles. This event features two championship bouts, including a highly anticipated lightweight rematch between Islam Makhachev and Arman Tsarukyan, as well as bantamweight champion Merab Dvalishvili defending his title against Umar Nurmagomedov.
About UFC and Total Wireless
UFC continues to lead the MMA world with a global reach spanning over 170 countries, more than 40 annual live events, and a massive social media following. Meanwhile, Total Wireless, part of Verizon’s portfolio of prepaid brands, is redefining the prepaid wireless market with affordable, reliable 5G plans, exclusive offers, and a commitment to customer value.
