The first Android-based smartphone from LG to hit the US went from rumor to real deal in a matter of days. Official confirmation put May 20th as the release date for the LG Ally. The handset manufacturer geared up for a full advertising blitz starting immediately, including a new commercial featuring friends caught in the middle of a battle between Iron Man and some drones.
While full specs weren’t yet available, LG confirmed the Ally would come with an Augmented Reality application that worked with an Iron Man comic book. Customers could enter a sweepstakes to win tickets to an upcoming Marvel movie, an LG phone, and other prizes.
An Iron Man-themed micro site at www.lgim2.com was set to launch with a film-themed AR game. According to LG, the Ally was “the first Android device to boast an Augmented Reality application” available via download. For now, the app was exclusive to LG handsets. Per the press release, the Ally was also featured throughout Iron Man 2 itself, making it the first Android handset to land such a high-profile placement.
