Hisense is making its RGB MiniLED technology more accessible with the launch of the new UR8 Series, a premium television lineup that brings the company’s latest display innovations to a wider audience. Available now at Best Buy, the series starts at $1,299 and comes in screen sizes ranging from 55 inches all the way up to a massive 100 inches.
First introduced at CES 2026, the UR8 series builds on Hisense’s push to redefine MiniLED performance through RGB-based backlighting. The launch arrives as anticipation grows for the FIFA World Cup 2026, an event where big-screen TVs often become the centerpiece of living room gatherings.
RGB MiniLED Takes Center Stage
At the heart of the UR8 is Hisense’s RGB MiniLED technology, powered by what the company calls Chromagic display technology. Unlike conventional MiniLED televisions that rely on filtering light to create color, the UR8 generates red, green, and blue light directly at the source.
According to Hisense, this approach delivers more natural-looking colors while also improving energy efficiency and reducing exposure to harmful blue light. The display has earned TÜV Rheinland certification for eye comfort and Pantone Validation for color accuracy.
The result is a television designed to provide vivid, lifelike images whether viewers are watching live sports, streaming movies, or settling in for a gaming session.
Built for Sports, movies, and Gaming
Hisense is positioning the UR8 as a versatile entertainment hub. The company’s Hi-View AI Engine RGB dynamically adjusts brightness and color in real time, helping optimize picture quality without requiring users to dive into settings menus.
An Ultra-Low Reflection Obsidian Panel is designed to reduce glare and maintain picture clarity in bright rooms, which could prove especially useful for daytime sporting events and rooms with large windows.
Motion handling is another area of focus. The UR8 features a native 180Hz refresh rate aimed at reducing blur during fast-paced action. Whether it’s a World Cup match, a racing game, or an action-packed movie sequence, the TV is built to keep motion looking smooth and detailed.
Audio receives a boost as well. The UR8 includes a 2.1.2-channel surround sound system tuned by Devialet and supports Dolby Atmos, helping create a more immersive viewing experience without immediately requiring an external sound system.
Ready for Large-screen Living
For gamers, Hisense includes Game Booster 330 and AMD FreeSync Premium Pro support to help deliver responsive gameplay and reduce screen tearing during fast-moving scenes.
Perhaps the most eye-catching aspect of the lineup is its size range. With models extending up to 100 inches, the UR8 aims to bring a theater-like experience into the home. It’s the kind of TV that makes measuring your wall before checkout feel less like a suggestion and more like a survival skill.
Pricing and Availability
The Hisense UR8 RGB MiniLED TV series is available now through Best Buy at the following prices:
- 55-inch UR8 — $1,299
- 65-inch UR8 — $1,799
- 75-inch UR8 — $2,199
- 85-inch UR8 — $3,199
- 100-inch UR8 — $5,999
More details about the Hisense UR8 series can be found through Hisense and participating Best Buy retailers.
