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ASUS Zenfone 12 Ultra Brings AI-Powered Innovation to Premium Smartphones

Scott Webster by Scott Webster
February 7, 2025
in News
ASUS Zenfone 12 Ultra Brings AI-Powered Innovation to Premium Smartphones

ASUS this week officially unveiled the Zenfone 12 Ultra, a 6.78-inch premium smartphone designed to deliver top-tier performance, cutting-edge AI features, and a refined aesthetic. Powered by the latest Snapdragon 8 Elite Mobile Platform, the Zenfone 12 Ultra blends flagship-grade hardware with intelligent software, offering both cloud-based and on-device AI capabilities. With a pro-level camera system, extended battery life, and advanced connectivity options, this device is built for users who demand both power and style.

A Design That Merges Elegance with Durability

The Zenfone 12 Ultra takes a minimalist approach with a silky matte glass body, ultra-slim bezels, and rounded corners that enhance both comfort and aesthetics. It meets IP68 standards for dust and water resistance, ensuring durability for everyday use. ASUS has also incorporated sustainable materials, including a 100% recycled aluminum frame, a 22% recycled-glass screen, and FSC™-certified packaging, reinforcing the company’s commitment to eco-conscious design.

Available in Sage Green, Ebony Black, and Sakura White, the Zenfone 12 Ultra draws inspiration from nature’s rich color palette, offering a look that is both modern and timeless.

Pro-Grade Camera System with Advanced AI Features

Equipped with a triple-camera setup, the Zenfone 12 Ultra is designed for professional-level photography and videography. The system includes:

  • 50MP main camera (Sony Lytia 700 sensor) with 6-Axis Hybrid Gimbal Stabilizer 4.0 for rock-steady video
  • 32MP telephoto lens with 3X optical zoom and OIS
  • 13MP ultra-wide camera with a 120° field of view
  • 32MP front-facing camera with an RGBW sensor for better low-light selfies

AI-powered tools enhance every shot, with features such as:

  • AI Tracking to keep subjects perfectly centered in videos
  • AI Portrait Video 2.0, which applies cinematic bokeh effects
  • AI Magic Fill, which intelligently removes unwanted objects
  • AI Unblur to sharpen images affected by motion

For content creators and everyday users alike, this camera system offers the flexibility and precision to capture stunning visuals in any scenario.

AI-Powered Daily Tools for Smarter Productivity

The Zenfone 12 Ultra integrates a suite of AI-powered tools designed to enhance productivity and streamline daily tasks:

  • AI Transcript 2.0: Transcribes and summarizes meetings while identifying multiple speakers
  • AI Article Summary: Condenses web content into key takeaways
  • AI Document Summary: Extracts essential information from PDFs, Word files, and more
  • AI Call Translator 2.0: Provides real-time translations during calls
  • Circle to Search: Instantly retrieves information by circling content on the display

The world’s first smartphone to incorporate the Meta Llama 3 8B language model, the Zenfone 12 Ultra delivers on-device AI summarization, ensuring seamless functionality even without an internet connection. ASUS-developed AI tools operate locally, making them ideal for travelers, remote professionals, and privacy-conscious users.

A Premium Smartphone Built for Everyday Excellence

Under the hood, the Snapdragon 8 Elite processor powers the Zenfone 12 Ultra, paired with up to 16GB of LPDDR5X RAM and 512GB of UFS 4.0 storage. The 6.78-inch Samsung Flexible AMOLED display offers FHD+ resolution and a 120Hz adaptive refresh rate, with 144Hz support for gaming.

With a 5,500mAh battery, the device provides over 26 hours of use on a single charge. Qi 1.3 wireless charging and 65W HyperCharge wired charging keep it powered up with minimal downtime. eSIM support and WiFi 7 readiness ensure seamless connectivity for users who need a future-proof device.

The Zenfone 12 Ultra is more than just a smartphone—it’s an intelligent companion built for work, creativity, and everyday convenience.

For full specifications and availability, visit ASUS.com.

Tags: ASUS
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