ShiftCam has made quite the splash with the introduction of PLANCK, a portable SSD grabbing the attention of content creators everywhere. Showcased at CES 2025, PLANCK steps onto the scene as the world’s smallest SSD. Weighing in at a featherweight 10 grams and easily fitting into the dimensions of a credit card, it’s designed to slip into the lives of creators who are always on the go—no more lugging around bulky tech that feels like you’re carrying a small anvil!
But don’t let its size fool you; PLANCK packs a punch with impressive read and write speeds of up to 1050 MB/s. In practical terms, that means you can transfer a hefty 200GB in just three minutes—perfect for handling demanding tasks like 4K/120 ProRes video recording straight from devices, like the iPhone 15 Pro.
Durability is a key feature, making PLANCK a trusty companion for creators who live life on the edge. With drop-proof construction and an IP65 water-resistant rating, it’s prepared to take on whatever challenges come its way. The universal USB-C connection makes it compatible with a wide array of devices, from smartphones to gaming consoles.
PLANCK will be making its debut on Kickstarter in February with early-bird pricing at $125 for the 1TB version and $199 for 2TB. It’s not just a one-off launch either; broader online availability is expected in Spring 2025, with the retail price set at $189 for the 1TB model and $299 for the 2TB version.
ShiftCam’s CEO, Benson Chiu, explains that “PLANCK is built to remove hurdles for creators, letting them focus on their work without being limited by traditional storage.” Sounds like a one-way ticket to smoother workflows!
On another exciting note, ShiftCam has enriched its SnapSeries ecosystem at CES 2025 with the SnapStudio Light. This compact lighting solution is 38% smaller than your average ring light, proving that good things do come in small packages. With a brightness of up to 600 lumens and adjustable color temperature, users can achieve ideal lighting conditions whether they’re streaming, recording, or capturing the perfect photo.
SnapStudio Light integrates seamlessly with MagSafe, making it especially appealing to iPhone users. It’s a stylish addition that complements the SnapSeries lineup, allowing creators to whip up a cohesive mobile studio set-up.
With a portfolio that now boasts eight modular tools, including the SnapGrip Pro boasting Qi2 wireless charging, ShiftCam is all about flexibility. Each component can be used together or solo, giving creators the freedom to arrange their workspace to suit their creative whims.
Since launching in 2017, ShiftCam has carved a niche by bridging the gap between smartphones and professional gear, making high-quality content creation accessible. With exciting products like PLANCK and the SnapSeries lineup, creators can work on the go or set up an efficient home studio without schleping heavy equipment. Who knew that portability and functionality could go hand in hand so effortlessly?
