Hisense has claimed the top position in the global premium TV market for the fourth straight quarter, according to the latest figures from market research firm Omdia. Leading the charge is the company’s 100-inch TV lineup, which accounted for 63.4% of global shipment volume in Q3 2024. This sustained momentum further cements Hisense’s role as a major force in the premium TV category.
At the heart of Hisense’s success is its ULED Mini-LED 100-inch TV series, which showcases the brand’s latest advances in display technology. Central to this offering is the Hi-View AI Engine, a system designed to optimize visual performance on the fly. By fine-tuning elements like clarity, contrast, color, and motion, the engine aims to reproduce scenes as intended by the original content creators. This level of precision appeals to viewers seeking image quality that stays true to the source material.
Hisense’s focus on live sports is another major draw. As an Official Partner of the FIFA Club World Cup 2025, Hisense has packed its ULED Mini-LED 100-inch TVs with features like AI Sports Mode, AI Smooth Motion, and 3D Sound Upscaler. These tools enhance the viewing experience with sharper visuals, smoother on-screen movement, and fuller sound, making it feel as though viewers are part of the stadium crowd.
The industry has taken notice, too. The ULED X model was named a “Top Pick” by Sound & Vision, earning praise for setting new benchmarks in both size and picture quality. Hisense’s U9N model was shortlisted for Future’s Innovation Awards, while the U8N model has been singled out as an “Editors’ Choice” by Tom’s Guide and earned the title of “Recommended Product” from Digital Trends. Wired has also given the U8N its seal of approval.
Hisense’s ongoing success in the premium TV space reflects its continued investment in advanced display technology and user-focused features. By blending AI-driven enhancements with large-format design, the brand is solidifying its place as a leader in a competitive market.
