Tractive, a leading name in GPS tracking and pet health insights, has announced its acquisition of Whistle, a well-known connected pet wearable brand previously owned by Mars Petcare. This move marks a significant step for Tractive as it broadens its reach in the competitive pet tech market. The acquisition not only brings Whistle’s technology assets into the fold but also expands Tractive’s already substantial customer base.
Founded in Austria in 2012, Tractive has quickly risen to become a global powerhouse in smart GPS and health trackers for pets. With over 1.4 million active users, their devices are a familiar presence in households across the globe. By bringing Whistle into its operations, Tractive is set to enhance its offerings and cement its leadership position in the industry.
A New Era for Pet Tracking
Whistle customers will soon have the opportunity to transition to Tractive’s highly acclaimed platform. Known for its top ratings by Consumer Reports and endorsements from major outlets like Amazon and The New York Times Wirecutter, Tractive offers a suite of features that are set to impress. Among these are innovations such as resting heart rate and respiratory rate monitoring, marking a first in the pet GPS and health tracking sector.
“This acquisition is a defining moment for Tractive,” stated Michael Hurnaus, CEO and co-founder of Tractive. He emphasized the acquisition’s impact on expanding Tractive’s U.S. presence and its ability to scale its customer base. Both companies have been trailblazers in pet tracking, with Tractive focusing on the European market and Whistle pioneering in the U.S. This merger represents the culmination of parallel paths in innovation, as they unite to advance pet safety and health globally.
Advanced Features for Peace of Mind
Tractive’s smart trackers provide pet owners with real-time location tracking and a comprehensive suite of health metrics. These include activity levels, sleep patterns, barking behavior, and now, vital signs such as resting heart rate and respiratory rate. By analyzing millions of health data points daily, Tractive offers valuable insights that help ensure the safety and well-being of pets in North America and Europe.
As the pet industry continues to grow rapidly, particularly in connected pet care, Tractive is poised to lead the charge. Their devices boast long battery life, live GPS tracking, health alerts, and vital sign monitoring, all delivered through a seamless subscription model available in over 175 countries.
About Tractive
Tractive is the global leader in health monitoring and GPS tracking for dogs and cats. Their mission is to help pet parents keep their furry friends safe, healthy, and happy. With headquarters in Austria and offices in the U.S. and Germany, Tractive collaborates with major cellular providers across North America and Europe to ensure top-notch coverage wherever pets roam.
For more details about Tractive’s latest acquisition and its impact on the pet tech industry, visit their official press release.
