Samsung has officially unveiled The Freestyle+, a next-generation portable projector that leverages artificial intelligence to redefine mobile entertainment. Debuting just ahead of CES 2026, this latest iteration maintains the iconic cylindrical aesthetic of its predecessor while significantly boosting brightness and automating the user experience through advanced AI.
According to Hun Lee, Executive Vice President of Visual Display at Samsung Electronics, the device is designed to move fluidly with the user, ensuring a premium viewing experience in any environment without the typical hurdles of manual calibration.
Intelligent Adaptation with AI OptiScreen
The standout innovation in The Freestyle+ is AI OptiScreen, a sophisticated toolkit that handles the technical heavy lifting of projection. This technology allows users to “point and play” by automatically correcting the image in real-time. Key features include:
- 3D Auto Keystone: Corrects image distortion even on irregular surfaces like textured walls or room corners.
- Continuous Real-time Focus: Ensures the picture remains crisp and stable, even if the projector is bumped or rotated during use.
- Dynamic Wall Calibration: Analyzes the color and texture of your wall to adjust the output, ensuring accurate colors regardless of the background.
- Vision AI Companion: Uses an evolved version of Bixby to allow for more natural, conversational control over your content and settings.
Enhanced Brightness and Versatile Design
With this new projector, Samsung has addressed one of the primary needs of portable projection by increasing the brightness to 430 ISO Lumens—nearly double the output of the previous model. This improvement makes the device much more viable for use in everyday lighting conditions rather than just pitch-black rooms.
The hardware remains remarkably flexible, featuring a 180-degree rotating cradle, allowing users to transition the image from a wall to a ceiling or even the floor effortlessly. It requires no extra mounts or complicated tripod setups.
A Comprehensive All-in-One Media Hub
The Freestyle+ is more than just a lens; it is a fully integrated entertainment system. By utilizing the built-in Samsung TV Plus and Samsung Gaming Hub, users can stream movies or play cloud-based video games without connecting a single external console or streaming stick.
Immersive Audio and Synced Sound
To match the upgraded visuals, the projector features a 360-degree internal speaker designed to fill a room with high-fidelity audio. For those seeking a more cinematic setup, the device now supports Samsung Q-Symphony, allowing the projector’s internal audio to work in perfect synchronization with compatible Samsung soundbars for a deeper, more layered sound-stage.
