Rolling Square, the Swiss company known for its sleek, problem-solving tech accessories, has announced inCharge Life, a modular charging ecosystem that redefines the humble cable. The new system delivers 240W fast charging, 10Gbps data transfer, and comes with a Lifetime Right to Charging Power, a promise that if it ever fails, you’ll get a new one, no questions asked. The campaign launches on Kickstarter November 4, following a media embargo.
A Decade in the Making
What started more than ten years ago as a compact keyring cable designed to prevent “low battery panic” has evolved into a globally trusted product line. Since the first inCharge launch, Rolling Square’s Ferraris brothers have refined every version through five crowdfunding campaigns and millions of satisfied users. The result of that evolution is inCharge Life, a culmination of mechanical precision, premium materials, and circular design meant to last indefinitely.
Built for Every Scenario
The inCharge Life lineup includes models ranging from the 0.5-foot keyring cable for emergency use to an 8-foot XL long cable for extended setups. Designed for travelers, students, and creators alike, the system supports laptops, phones, tablets, cameras, and more, essentially any modern device with USB-C compatibility.
Every cable supports Power Delivery (PD 3.1) up to 240W and 10Gbps data transfer, with the exception of the dual-charging model capped at 100W. The system’s modular design allows users to connect multiple cables together without meaningful power loss, roughly 7W per 10 meters, making it practical even for longer or more complex setups.
Engineered for Durability
After more than a decade of iteration, Rolling Square has redesigned every weak point. The cables feature die-cast zinc-aluminum housings, custom strain reliefs, a graphene reinforcement layer, and oxygen-free copper wiring to maintain peak performance over time. A soft silicone jacket and braided nylon sleeve protect against cracking or fraying, while a status LED provides at-a-glance power confirmation.
The brand claims this is the most robust inCharge model ever built, tested across real-world environments, from airport gates to tangled backpacks, to ensure it holds up under daily wear.
A Lifetime Right, Not Just a Warranty
Rolling Square’s Lifetime Right to Charging Power goes beyond a traditional guarantee. If a cable ever fails, users simply cut it, send a quick video to the company, and receive a replacement. No forms, no returns, no fine print. It’s a sustainability-forward approach that reduces waste and rewards long-term ownership, turning a warranty into a permanent promise.
Smart Details and Accessories
The Cable Clip, crafted from die-cast aluminum, keeps short cables attached securely to keyrings or bags and features a QR Lost Mode sticker. Once registered, the sticker enables anyone who finds a misplaced cable to contact the owner privately. Other accessories include a USB-C extender and a travel pouch, forming a complete, modular ecosystem for home or travel.
Pricing and Availability
inCharge Life launches on Kickstarter November 4, with Super Early Bird discounts up to 50%. Customers can choose from three packs:
- Full Pack: Includes every cable and accessory
- Travel Pack: Compact essentials for life on the go
- At Home Pack: Extended cables for desktop and household setups
- Build Your Own Kit – $30 (36% off retail)
- Home Kit + Pouch – $102 (39% off retail)
- Travel Kit + Pouch – $102 (39% off retail)
- Full Kit + Pouch – $142 (45% off retail)
Once the campaign concludes, the collection will be available through RollingSquare.com and Amazon.
More information can be found at RollingSquare.com.
