ENGWE has tapped Dutch football icon Robin van Persie as its newest brand ambassador, with the partnership going public ahead of European Car-Free Day on September 22. The campaign, built around the tagline “GOOD AS G.O.A.T,” plays on the familiar phrase “good as gold” while nodding to van Persie’s status as one of football’s all-time greats.
A Partnership Grounded in Reliability
Van Persie’s résumé needs little introduction. Across stints at Feyenoord, Arsenal, and Manchester United, the Dutch striker collected a Premier League title, two Golden Boots, and one of the most replayed moments in World Cup history, his acrobatic diving header at the 2014 tournament. What made those highlights possible, though, was the preparation and consistency behind them, and that’s precisely the quality ENGWE is leaning into.
Now in a coaching and family-focused chapter of his life, van Persie brings the same dependability off the pitch. “Throughout my career, reliability has always mattered, being able to trust the people around you, your equipment and your decisions,” he said. “That is one of the things that attracted me to ENGWE.”
The brand echoed the fit: “Robin represents performance, discipline and reliability, but also an active way of life that goes far beyond football. Together, we want to make e-mobility a more natural part of everyday life and inspire more people to move, explore and enjoy every ride.”
The Bike: ENGWE E26 3.0
For the campaign, van Persie rides the ENGWE E26 3.0, a full-suspension e-bike designed around the idea of “COUNT ON EVERY RIDE.” The model is built for riders who don’t want to choose between practicality and adventure, featuring a step-through frame, torque-sensing pedal assistance, fast charging, and connected IoT functionality. A dual-motor system rounds out the package, positioning the E26 3.0 as what ENGWE describes as “The Most Powerful All-Terrain Force,” capable of handling city commutes, steep climbs, gravel paths, and weekend trail rides alike.
ENGWE supports its lineup with a solid European footprint: 15 branded stores, more than 400 retail partners across the continent, 18 overseas warehouses globally, and over 450 after-sales service centers.
Car-Free Day and the SOE Spain Debut
The timing of the announcement is intentional. ENGWE is launching its “Car-Free, Carefree” campaign from September 16 to October 8, encouraging riders to swap short car trips for something more active. European Car-Free Day on September 22 serves as the campaign’s centerpiece.
Van Persie will make his first public appearance as ENGWE ambassador on September 19 at SOE Spain, where media can meet him and the ENGWE team, test the latest models, and get a closer look at the partnership. ENGWE will be exhibiting at Booth G40-F.
For those who can’t make it to the show floor, the campaign and product details are worth tracking through ENGWE’s official channels as the rollout continues through early October.
