Google used its I/O 2026 developer conference to roll out a wide-ranging update to its AI subscription offerings, including a brand-new $100-per-month Google AI Ultra plan, fresh Gemini capabilities, and a growing collection of productivity tools woven across Gmail, Docs, and other Google services.
The company is positioning its AI subscriptions less like simple chatbot access and more like an all-you-can-eat buffet of creative tools, cloud storage, productivity features, and AI agents. Some people collect streaming subscriptions. Google appears to be aiming for “entire digital lifestyle bundle.”
A New $100 Google AI Ultra Plan Arrives
The headline announcement is a new Google AI Ultra subscription tier priced at $100 per month. According to Google, the plan is aimed at developers, technical professionals, advanced creators, and users working with large datasets or complex workflows.
The new plan includes:
- A 5x higher usage limit in the Gemini app and Google Antigravity compared to the Pro plan
- Access to Gemini 3.5 Flash for faster testing and coding workflows
- Priority access to Google Antigravity, the company’s agent-focused development platform
- 20TB of cloud storage
- An individual YouTube Premium subscription
Google is positioning the tier as a middle ground between its existing Pro offerings and the higher-end $200 AI Ultra subscription. That higher-priced plan is sticking around, though Google says it is reducing the monthly price from $250 down to $200 while keeping the same capabilities intact.
Gemini Spark and Project Genie Expand the AI Playground
Google introduced two major AI experiences for Ultra subscribers: Gemini Spark and Project Genie.
Gemini Spark is described as a 24/7 AI agent designed to help users manage tasks across Google services. The system can connect information across apps, help organize workflows, and take actions on behalf of users under guided supervision. It sounds a bit like hiring an assistant who never asks for PTO and somehow remembers every email thread.
Project Genie, meanwhile, continues Google’s push into generative world-building and interactive environments. The company says the experimental platform will soon gain new Street View-powered functionality that allows users to generate AI-created worlds inspired by real locations.
Gemini Omni Focuses on AI Video and Multimodal Creation
Google is expanding access to Gemini Omni, a new multimodal AI system capable of generating and editing content using combinations of text, images, and video.
The company says Gemini Omni can work directly with uploaded photos and videos, apply templates, and help users create polished media without requiring professional editing tools or advanced technical knowledge.
Google is integrating the model into both the Gemini app and Google Flow, its AI creative studio platform. One of the more practical additions is improved character consistency across generated scenes, which addresses one of the more obvious quirks that has haunted AI video generation. Nobody wants a character to mysteriously swap faces halfway through a clip like a low-budget sci-fi reboot.
Gemini 3.5 Flash is arriving across AI Plus, Pro, and Ultra subscriptions as well. Google says the model is optimized for coding, agents, and long-horizon tasks.
Gmail and Gemini Get New Productivity Features
Google is continuing its push to integrate AI directly into everyday workflows.
AI Inbox in Gmail is expanding to AI Plus and Pro subscribers in the U.S. after previously being limited to Ultra users. The feature can surface important to-dos, generate draft replies, mark tasks complete, and highlight relevant Docs, Sheets, and Slides content.
Another addition, called Daily Brief, acts as a personalized morning digest pulling information from Gmail, Calendar, and Gemini chats into a single summary view. Google says the tool is designed to help users prioritize tasks and identify next steps more quickly.
Google Pics, a new image creation and editing tool, is scheduled to arrive later this summer for Pro and Ultra subscribers alongside expanded voice features in Gmail, Docs, and Keep.
New Subscription Perks and Usage Changes
Google is bundling more entertainment and lifestyle perks into its subscriptions, too.
AI Pro subscribers in select countries will soon receive YouTube Premium Lite at no extra cost, offering ad-free viewing for most YouTube and YouTube Kids content. Health Premium and Home Premium subscriptions are now included with AI Pro and Ultra plans as well.
The company is changing how AI usage limits work across Gemini, moving from daily prompt caps to a compute-based model that factors in prompt complexity, media generation, and session length. Limits will refresh every five hours until users hit their weekly cap.
For users who hit those limits, Google says it will automatically shift workloads to smaller, faster AI models so sessions can continue without interruption. Pay-as-you-go top-up credits for services like Google Antigravity, Google Flow, and eventually Gemini are planned for Pro and Ultra subscribers.
