Say hello to the GB-001, the next-generation boombox from We Are Rewind, revealed at IFA 2025. Following the massive success of their portable WE-001 cassette player, We Are Rewind is tapping into the ongoing resurgence of the cassette tape.
With cassette tape sales skyrocketing by over 400% in the last decade, there’s no better time to experience the powerful sound of a high-quality boombox, leaving the tiny Bluetooth speaker in the dust.
Power, Sound, and Modern Tech
The GB-001 is more than just a cassette player; it’s a powerful audio system. It features four Hi-Fi class loudspeakers—two woofers for deep, extended bass and two soft dome tweeters for clear voices and refined treble—that deliver an incredible 104 Watts of total power. The system also includes dynamic power control to reduce distortion, a refined equalizer, and a spatialization function to create a wider, more immersive stereo image.
This next-gen boombox is packed with modern features, including Bluetooth 5.4 for seamless wireless streaming and a rechargeable, replaceable battery. Connect any audio source via Bluetooth or the 3.5mm jack input, making it easy to play music from your phone, turntable, or other devices.
High-Fidelity Recording and Playback
At the heart of the GB-001 is a high quality cassette deck mechanism. It supports both Type I and Type II (chrome) cassettes with optimized biasing, and an active AC erasing head ensures low-noise recording.
Users have full control over sound with two backlit VU meters for monitoring playback and recording levels. The unit also includes a microphone input with an adjustable level, so you can make your own live recordings.
Retro Style with a Modern Twist
The GB-001 reflects on the classic ’80s boombox with a sleek, neo-retro design that will stand out anywhere. The control panel is intuitive, featuring all the essential functions like the Bluetooth pairing button, power switch, tape type selector, and knobs for bass, treble, and balance.
Unleash the energy at your next gathering by using the microphone input to sing along to your favorite songs or plug in a guitar and use the system as an amp. With a dual wireless microphone system, you can even set up your own rap battles. The GB-001 has a manufacturer’s suggested retail price (MSRP) of £379 or €449.
