Shelly Group, a pioneer in home automation and smart building technology, has launched the Shelly Plug US Gen4 – a groundbreaking smart plug designed to redefine convenience, security, and versatility in North American homes and commercial spaces.
As the latest addition to Shelly’s Gen4 lineup, this device combines cutting-edge connectivity, adaptive automation, and advanced energy management to empower users with seamless, secure control.
Seamless Integration Across Ecosystems
Shelly Plug Gen4 supports multiple connectivity protocols, including Wi-Fi, Zigbee, and the Matter standard. It ensures compatibility with leading smart home platforms such as Google Home, Amazon Alexa, Apple HomeKit, Samsung SmartThings, and Home Assistant.
This multi-protocol support allows users to centralize control of their devices while maintaining local, cloud-free operation for enhanced privacy.
Whether managing lighting, appliances, audio-visual systems, or office equipment, the Gen4 serves as a universal hub for automation. Users enjoy real-time energy monitoring, customizable schedules, and remote or local control through the Shelly app.
Beyond Basic Controls: Power, Precision, and Protection
The Gen4 transcends offers robust energy management tools. Users can track power consumption in real time, identify inefficiencies, and automate energy-saving routines. This Gen4 offers Smart Home users something beyond the simple on/off controls.
Its high-power capacity (1800W / 15A) accommodates demanding appliances, from industrial office gear to high-wattage home devices.
Advanced safety features include over-voltage, over-current, and temperature safeguards, protect connected equipment while allowing users to set custom thresholds for alerts and shutdowns.
Pre-programmed scripts empowers businesses and enthusiasts to automate complex tasks -such as automatically rebooting critical networking hardware during outages or creating lighting scenarios based on time, motion, or environmental conditions.
The Gen4 delivers enterprise-grade reliability and scalability. It’s already deployed by major retailers for in-store energy optimization and device management.
User-Centric Design with Commercial-Grade Security
The Gen4 prioritizes user choice and data privacy. Its GDPR-compliant cloud infrastructure ensures secure remote access, while full local operation gives users the option to eliminate data transmission entirely.
A built-in lux sensor allows automation based on ambient light levels, and a customizable LED ring functions as a dynamic status indicator or nightlight. Commercial-level security features, such as TLS 1.2 encryption and secure flash memory, safeguard all communications and data, making it a trusted solution for both personal and professional use.
Smart Home Innovation
“Shelly Plug Gen4 is the cornerstone of a smarter, safer, and more efficient connected environment,” remarked Svetlin Todorov, CEO of Shelly USA and co-founder of Shelly Group. “We’ve designed it to empower everyday users with intuitive automation, while providing professionals with the tools to build advanced, secure systems. The Gen4 is transforming how we interact with our homes and businesses.”
Availability and Pricing
The Shelly Plug US Gen4 is now available in sleek white and black finishes through Shelly USA online store and authorized retailers across North America. Priced at $19.99, the device offers an accessible yet powerful solution for elevating smart home and office experiences.
