British audio brand Majority has officially entered the connected audio market with the launch of its new Link Series. The innovative lineup is engineered to modernize legacy audio equipment by integrating advanced streaming capabilities, while also offering a highly competitive, budget-friendly entry point into high-fidelity sound.
The Link Series features four distinct models—the Link Mini, Link View, Link Pro, and Link Pro Amp—each tailored to different user needs and budgets.
Bridging the Gap for Legacy Audio
The collection begins with the Link Mini, a compact streamer designed to retrofit existing Bluetooth speakers, traditional radios, and older hi-fi systems with modern wireless functionality. Despite its entry-level positioning, the device is equipped with dual-band Wi-Fi 6, Bluetooth LE, and Auracast compatibility. It supports major streaming protocols including Apple AirPlay 2, Spotify Connect, and TIDAL Connect, utilizing both analogue and optical outputs for versatile connectivity.
For users seeking a more tactile and visual interface, the Link View (£89.95) introduces a market-first 2.1-inch circular touchscreen display accompanied by a rotary touch dial. This design allows users to view album artwork, manage source selection, and track playback information directly from the device, reducing the reliance on smartphones during listening sessions.
Premium Integration and All-in-One Amplification
Moving up the range, the Link Pro bridges traditional and modern audio formats. It features a 4-inch color display and integrates DAB/DAB+ and internet radio alongside premium streaming options. Additionally, the inclusion of an HDMI ARC port allows the device to seamlessly connect with home television setups.
The flagship model of the lineup is the Link Pro Amp, an all-in-one streaming amplifier engineered specifically to drive passive speakers. Powered by a Texas Instruments Class-D amplifier, the compact unit delivers 300W of total output. It serves as a comprehensive audio hub, featuring:
- HDMI ARC and Optical inputs
- USB playback and Ethernet connectivity
- Analogue and dedicated subwoofer outputs
Statement on the Link Series High Performance
Eddie Latham, co-founder and CEO of Majority, emphasized the company’s commitment to making high-quality audio accessible without forcing consumers to discard their existing setups:
“The launch of the Link Series marks a significant milestone for Majority as we bring high-performance, connected audio to a broader audience. Our goal was to create a versatile ecosystem that respects the investments consumers have already made in their favorite speakers and Hi-Fi gear, while seamlessly bringing them into the streaming era.
“By combining cutting-edge technology like Wi-Fi 6 and Auracast with accessible pricing, we are proving that premium home audio doesn’t require a premium price tag.”
Product Range Summary and Pricing
| Model | Key Features | RRP |
|---|---|---|
| Link Mini | AirPlay 2, Spotify/TIDAL Connect, Wi-Fi 6, Auracast | £59.95 |
| Link View | 2.1-inch circular touchscreen, rotary dial, artwork display | £89.95 |
| Link Pro | 4-inch color display, DAB/DAB+ radio, HDMI ARC | £229.95 |
| Link Pro Amp | 300W Texas Instruments Class-D Amp, Passive speaker support | £299.95 |
The entire Majority Link Series is scheduled for release through major electronics retailers and the official Majority website.
