Moonbird, a leading wellness brand known for its innovative approach to stress management, unveiled its latest product last week at CES 2025: the Moonbuddy. This handheld, screen-free breathing device is designed for children aged 6 to 12, offering a tactile and intuitive way to manage stress through guided breathwork exercises.
Available now in the U.S. for $89, Moonbuddy aims to make mindfulness practices both accessible and engaging for families looking to reduce screen time and foster healthy habits.
Stress Relief in the Palm of a Child’s Hand
The Moonbuddy stands out in the crowded wellness tech space for its simplicity and science-backed design. The device features an expanding and contracting “tummy” that children can feel in their hands, guiding their breathing at a slow, calming rhythm.
With four customizable breathing exercises, Moonbuddy accommodates different needs and preferences, allowing kids to explore mindfulness at their own pace. Each exercise is designed to promote immediate stress reduction and long-term relaxation, all without the need for screens, apps, or connectivity.
Key breathing rhythms include:
- Green Light: 8.5 breaths per minute for gentle calm.
- Blue Light: 9 breaths per minute with an extended exhale for focus.
- Red Light: 10.5 breaths per minute for quick relief.
- Yellow Light: 6 breaths per minute for deep relaxation.
These guided rhythms help children naturally sync their breathing to a soothing pattern, offering a tangible way to manage everyday stressors.
Designed with Kids (and Parents) in Mind
Moonbuddy isn’t just functional—it’s also fun. The device comes with vibrant, changeable sleeves that kids can personalize as they grow or as their tastes evolve. This thoughtful feature ensures Moonbuddy feels like a companion rather than just another tool.
“After hearing from countless parents about how Moonbird transformed their own stress management, we wanted to create something just as impactful for kids,” said Stefanie Broes, Moonbird’s CEO and co-founder. “Moonbuddy makes breathwork easy, safe, and enjoyable for younger users, helping them build habits that can last a lifetime.”
Giving Back and Making a Difference
As part of its commitment to accessibility, Moonbird recently partnered with TIBAL for Giving Tuesday, donating $7,000 worth of Moonbuddies and Moonbirds to Title 1 schools. This initiative ensures that children in under-resourced communities have access to tools that promote focus, relaxation, and academic success.
