GUNNAR Optiks, the long-standing leader in blue light filtering eyewear, has officially expanded its premium lineup with the release of the Trace Collection. This new series introduces three distinct styles designed to bridge the gap between high-performance eye protection and sophisticated West Coast aesthetics.
Drawing inspiration from the innovation and architecture of California’s most prominent tech corridors, the collection features the Barton, Davis, and Hayward models. These arrive with reasonable pricing, positioning them as a premium choice for digital professionals, gamers, and students alike.
Digital Wellness Meets Coastal Style
The Trace Collection is a response to the increasing digital load experienced by modern users. As screen time continues to rise, GUNNAR’s signature lens technology aims to combat the symptoms of digital eye strain, including headaches, blurred vision, and dry eyes.
The aesthetic of the collection is rooted in the minimalist yet functional design language often found in Northern California’s tech campuses. By naming the frames after regional landmarks and hubs, GUNNAR pays homage to the environments where many of their users spend their most productive hours.
A Frame for Every Face Shape
The collection offers versatility through three primary silhouettes, ensuring a fit for various facial structures and style preferences:
- The Davis: For those who prefer a classic look, the Davis offers a modern take on the round frame. It blends retro character with contemporary materials and is available in two earthy finishes: Onyx and Maple.
- The Barton: Representing the “modern professional,” the Barton features a clean, rectangular silhouette. Its sharp lines are designed for a minimalist look, offered in Onyx and a deep Sequoia.
- The Hayward: Built with a focus on long-wear ergonomics, the Hayward is a rectangular frame equipped with flexible spring hinges. This added flexibility ensures a secure, pressure-free fit for extended sessions. Users can choose between Onyx and a rich Teak finish.
Availability and Price
The Trace Collection is available starting today through GUNNAR’s official website and select authorized retailers. With its blend of technical lens precision and sophisticated frame design, the collection seeks to set a new standard for functional eyewear in the professional sphere. Each pair is priced at a Manufacturer’s Suggested Retail Price (MSRP) of $110.
