Google is expanding its Play Points loyalty program with new ways to earn rewards and unlock perks, starting with a first-ever branded experience on Roblox and a lineup of exclusive merchandise.
Explore the Diamond District on Roblox
From June 5 through July 2, Google Play Points members can enter the Diamond District, a custom-built experience on Roblox open to all users in supported Play Points markets. The interactive zone features an obstacle course, or obby, designed with procedurally generated modules, offering over four billion possible layouts. Weekly mini-games and collectible drops add replay value, encouraging users to revisit the space regularly.
Gold, Platinum, and Diamond tier members gain access to a VIP Vault within the Diamond District. This members-only area includes exclusive digital rewards for Roblox avatars. To enter, users must confirm their status by linking their Google Play Points account.
This marks Google’s first activation of a dedicated Roblox environment tied directly to its loyalty program, highlighting its interest in engaging younger audiences through game-based platforms.
Limited-Edition Merch and Collectibles Incoming
In addition to the Roblox event, Google is introducing physical merchandise inspired by the Diamond District experience. Play Points members will soon be able to redeem points for limited-edition items such as:
- A custom Google Play x Backbone One controller
- A mini fingerboard collectible
- A themed gift box and portal pins
These collectibles are expected to roll out soon, and will be followed by a rotating selection of apparel and accessories throughout the year. Upcoming collaborations span Google’s broader ecosystem, including Android, YouTube, and Chrome, as well as developer partners like Duolingo and other lifestyle brands.
Play Points Continues to Evolve
Google Play Points remains free to join and rewards users for purchases on Google Play. Members earn points that can be redeemed for in-game items, discounts, and now, exclusive physical merchandise. With past perks ranging from VIP access at cultural events like San Diego Comic-Con to early entry into games such as Squad Busters, the program continues to expand into new categories of engagement.
More information about the new Roblox experience and upcoming collectibles can be found on the Google Play Points page.
