Flash is making the headache of parking just a bit more bearable with the launch of reservable parking in Waze. Now, drivers can book parking spaces at 30,000 locations in North America without doing the dreaded “parking spot shuffle.” Waze joins Google Search and Google Maps in Flash’s lineup of digital tools to help drivers avoid that awkward, slow drive around the block… again.
When drivers search for their destination in Waze, the app throws in a little extra: nearby parking options that can be reserved in advance. Prices, amenities, wheelchair-accessible spots, and even valet services are all clearly shown, letting drivers decide on the perfect parking spot without any guesswork. Once booked, Waze will happily guide drivers right to their reserved spot, and a digital pass means no fumbling with paper tickets or receipts.
Dan Roarty, Flash’s Chief Digital Officer, summed it up nicely: “Driver behaviors are shifting.” Flash seems to be on top of it, too, integrating reservable parking and charging options directly into the apps drivers already know and use. It’s a small victory against that all-too-familiar experience of circling the block like a car on a mission, only to land back where you started.
Parking operators are seeing good results from this, with over 90% of customers being new to their locations. Drivers using Google Search book parking around 8.5 hours in advance and typically from about 22 miles away—proving that some drivers really do plan ahead.
Flash’s integrations with Waze, Google Search, and Google Maps don’t just make life easier for drivers. They provide operators with unified data on availability, pricing, and performance, cutting down on the chaos of managing multiple platforms. These Google tools join Flash’s growing list of partnerships, which includes Ticketmaster, event venues, and car manufacturers like Mercedes-Benz and Hyundai. With Flash’s developer tools, parking can be worked into all kinds of digital platforms, from mobile apps to car dashboards.
Flash has a lot going for it, and this latest Waze integration shows that the company’s strategy of simplifying parking through technology is rolling in the right direction. Parking providers win, drivers win, and maybe, just maybe, that parking shuffle will finally become a thing of the past.
