Bowers & Wilkins, the storied leader in luxury audio, just announced the expansion of its award-winning headphone range with the introduction of three new premium finishes. Designed to marry high-fidelity performance with contemporary fashion, the flagship Pi8 True Wireless earbuds and the Px7 S3 noise-cancelling headphones now offer enhanced aesthetic choices for discerning listeners.
Elevated Elegance for the Pi8 Flagship

The Pi8 True Wireless earbuds, widely recognized as a benchmark in the category, receive two new sophisticated additions: Pale Mauve and Dark Burgundy. These additions bring the Pi8 color palette to a total of six distinct options, joining the existing Anthracite Black, Midnight Blue, Dove White, and Jade Green.
The Pi8 remains a technical powerhouse, featuring:
- Acoustics: Bespoke 12mm Carbon Cone drive units to reduce distortion.
- Connectivity: aptXâ„¢ Lossless technology for CD-quality sound over Bluetooth.
- Design: Premium materials combined with an ergonomic form factor for all-day comfort.
A New Classic for the Px7 S3
Building on the global success of its over-ear portfolio, Bowers & Wilkins has also unveiled Vintage Maroon for the Px7 S3 wireless headphones. This fifth colorway joins Canvas White, Anthracite Black, Indigo Blue, and Frost Blue, reinforcing the brand’s commitment to Functional Luxury.
The Px7 S3 is engineered for immersion, boasting high-resolution 24-bit acoustic platforms and custom-designed 40mm drive units angled within each earcup to ensure a consistent, focused listening experience.
A Vision of Sound and Style
The expansion reflects a broader strategy to position personal audio as a key lifestyle accessory without compromising on the True Sound philosophy that defines the brand.
“At Bowers & Wilkins, we believe that world-class sound should be accompanied by world-class design,” said Gregory Lee, CEO of Bowers & Wilkins.
He goes further: “The introduction of Pale Mauve, Dark Burgundy, and Vintage Maroon is a direct response to our customers who view their headphones as an extension of their personal style. We are providing more ways than ever to experience our signature acoustics in a package that feels uniquely theirs.”
| Model | New Finishes | Price |
| Pi8 True Wireless | Pale Mauve, Dark Burgundy | $499 |
| Px7 S3 Wireless | Vintage Maroon | $479 |
Availability
The new finishes are available immediately through official retail channels and the Bowers & Wilkins website.


