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Simple Matters Ditto review

[df-subtitle]Stop looking at your phone so much and let Ditto notify you when things are important.[/df-subtitle]

Introduction

Today we are taking a look at the Kickstarted Ditto by Simple Matters. The tagline for the product is “Never miss what’s important.” The Ditto is a small wearable device that you can customize to deliver notifications. During my time on this review, I have found this is all about setting expectations.

Specifications/Features:

Here is what the Ditto can do at a high level:

  • Ditto notifies you to incoming calls, texts, emails, & calendar updates.
  • Ditto has a silent alarm that wakes you and not your partner.
  • Ditto has a virtual tether that reminds you whenever you’ve forgotten your phone.
  • Ditto never needs charging! There’s no buttons, no cables, no inconveniences!
  • Ditto is customized through a user friendly mobile application.

Review

Included in the box is the Ditto unit, velcro band, and battery unit. There is a small instruction booklet that shows you how to assemble the unit and the application to needed to install on the phone.

DittoRetailBox

The Ditto supports both iOS and Android. It doesn’t appear that all phones are supported, so check the support site first. The setup process is very simple; the application guides you through the setup and pairing process and it is very quick. It is here that you get to see the first time the Ditto vibrates. I would describe the motor as surprisingly powerful, particularly because of how quiet it is.

Launching the application, you can customize the types of notifications and the events that trigger them.

Your stock options are:

  • Phone calls
  • Texts
  • Emails
  • Tether
  • Calendar
  • Alarm/Timer

There are also a growing number third party apps that are supported by the Ditto, including Google Hangouts, Facebook, and WhatsApp. You customize the alerts by picking the number and durations of vibrations for each alert.

I found it easy to differentiate between a few but really most notifications indicate you’ll need to check your phone. In other words, the interaction on the Ditto is all one way. That is, basically, because the Ditto is only for notifications and does not offer any actions.

Users can also enable an option called tether which will alert when your phone gets too far away from the Ditto. If you wish to fine tune your alerts, you can. For example, it’s possible to specify which specific text messages or calls will alert users. Rounding out the feature list is the standard alarm or timer notifications.

DittoOpen

Updating the firmware and performing maintenance is also handled in the software. I was able to update my review unit’s firmware easily and quickly with no wires. Speaking of firmware, you can also check the unit’s battery level.

After about a weeks’ worth of use, the battery was still at 93 percent. Replacing the battery is a simple affair. I should also mention that the warranty period is one year. That seems fair if not a little generous given the price point.

Wearing the Ditto is easy and more flexible than most smart devices I have used. You can either slip the Ditto through the included velcro band, clip it to your clothing, or even keep it in your pocket. If you do wear it on the wrist, you can have the Ditto on the inside of your wrist as opposed to the top since you don’t need to access it.

DittoVsWatch

The inside of the Ditto’s clip is grippy and the unit itself it lightweight so the chances of dropping it are slim. Speaking to the unit’s build quality, I found it small, lightweight, but a little on the thick side. This was, naturally, to accommodate the battery and motor. The Ditto is advertised as IPX7 certified so you can shower, swim, and wash your hands without removing it.

So how well does this all work? It works very well for what this device is trying to accomplish. This will not replace an Android watch or an Apple watch, but at a list price of $39 it was never meant to.

DittoApplication

Ditto is also very simple and low maintenance and should appeal to a much wider range of people. Some might say that the weakness of the Ditto is that you don’t use it to interact with your phone, or that it is a one way device. With a full smart watch, I can review the notifications and not pick up my phone. But let’s be honest here, I have used Android and Apple watches and they still aren’t as easy and natural to use as the cell phone they are paired up with. That and the fact you have to deal with recharging and sometimes performance issues given their complexity.

The Ditto is not a smartwatch alternative, it’s a simple extension of the phone you already have. For that purpose and scope, it is a great product.

Caseco Blu-Toque Dual Layered Bluetooth Beanie review

There are some things that naturally go together, like peanut butter and chocolate or politics and hurt feelings. Caseco believes that Bluetooth and beanies also go together on that same level. It makes sense to me, but we’ll take a closer look in the review.

Caseco Blu-Toque Dual Layered Bluetooth Beanie overview

Caseco’s beanies come in a variety of styles and colors, so it’s not hard to find one that suits your taste. Of course, the feature that sets them apart from other beanie makers is that they have a Bluetooth headset built into the beanie.

The beanie has a dual-layered design with an inside zipper that allows for easy access to and removal of the Bluetooth headset. This is important because at some time you’re going to need to wash it.

The headset itself features a three multipurpose button system. The volume buttons double as track changers and the power button does triple duty as the power button, pause button, and the call answer/hang-up button.

Caseco Blu-Toque Dual Layered Bluetooth Beanie setup

Like many Bluetooth headsets, the Blu-Toque Bluetooth Beanie is fairly easy to pair. Once the headset is turned on you press and hold the power button for 5 seconds to enter pairing mode. You can then search for Bluetooth devices from your phone.  Once it’s found, all you need to do is tap on the device and your phone will do the rest.

Caseco Blu-Toque Dual Layered Bluetooth Beanie usage

Caseco Bluetooth Beanie 1 Bluetooth BeanieSo what I mainly used the beanie for was to keep my ears warm during my morning bike ride. The Bluetooth speakers were a bonus for me. I was initially worried about using them while on a bike ride because I didn’t want to block myself off from the sounds of the traffic. The knit design of the beanie proved to be very helpful in allowing in ambient noise. I found that it was a worthy option for listening to music during my morning ride.

The sound quality was good, but not great. Why not great? That would be because there is no sound isolation, but I don’t believe that is what you’re looking for when purchasing a Bluetooth beanie. If you’re purchasing a beanie in general, then you will most likely be using it outside. If you’re going to be using it outside, then you are most likely going to be involved in some sort of activity, and being able to hear some ambient noise could be as important to you as it is to me when I ride my bike.

Bluetooth BeanieThe build quality is pretty good, but there are some things that are less than perfect. For example, the headphone pieces sit in small pockets on the inside of the beanie. This allows for a little movement, which isn’t bad because the beanie is designed with these tolerances in mind. However, it can be a little bit of a pain when you want to plug in your charger because the access hole on the outside of the headphone pocket shifts around. You won’t have to charge this very often, but it’s a little bit of pain finding the charging port when you do. Having said that, I’m not sure how else they could have designed it without including a wireless charging option. This would no doubt drive the price upward, so I’m fine with it the way it is.

My one complaint about the headphones is that there is no way to initiate your phone’s voice dialing features. You can answer an incoming call, but you can’t initiate one. While commuting this can be a little annoying, especially if you’re used to using Google Now voice commands to control your device while you ride.

3.93 out of 5 stars

Overall this is a great device to keep your ears warm and your tunes going. I would recommend it to anyone that is active outdoors when it’s cold.

Little Aliens Heroes is a surprisingly fun game! (review)

Overview

I hate match-three games. There I said it. From Candy Crush to Cookie Jam to Bejeweled to Dots, I had enough of them a long time ago.  So much so that I kind of forgot what they’re all about: Super-easy gameplay, colorful graphics, and a bit of strategy…thinking two steps ahead, while whittling away time on your device.

Enter Little Aliens Heroes, by 4YouPlay Game Studio. The premise is the same, with a couple of small level tweaks that make it somewhat fresh and challenging.

LAH2Setup

You can get the game by simply downloading from the Play Store. From there just fire it up, and off you go.

GameplayLAH1

If you’ve played (or even heard of) the aforementioned games above, then you know what to do. Each level is a grid of squares, occupied by cute little aliens faces. There are over 130 levels, and your objective in each is to swap positions of two aliens to line up three of a like color. This eliminates those three or more aliens and allows the ones above to drop down and the top holes to auto-fill with randomly-colored new aliens. Each level’s goal varies as you progress through the game: starting out you are to amass a predetermined number of match-three’s by color (example: seven matches of blues and 11 matches of reds), and progressing to moving a unique static alien to the bottom of the screen (by removing match-three’s), among other challenges.

LAH4The graphics and sound of the game are a highlight, too, but not in how you think.  Usually, the term ‘highlight’ refers to a bright spot; something that really jumps out at you. In this case, I’m referring to the refined nature of the graphics, and the more subtle existence of the sound.  While both are of the candy-colored universe you would expect from such a game, both are muted enough that you can look at the screen for extended periods without much strain. In particular for me, the sound was “just enough” to let you know how you’re doing without becoming an all-out distraction.

If you get stuck, no worries, the game has some included help. The first is if you hesitate for a few moments, the game will subtly make an available alien throb, showing you an available next step. Also, along the bottom of the screen are several assists that can be ‘bought’ using coin you’ve amassed through the previous stages.

Summary

This game really surprised me, in case you couldn’t tell. I honestly started playing this game wondering what I could possibly tell you that hasn’t already been used to death by the myriad of other match-three games out there. And while there’s nothing groundbreaking about Little Aliens Heroes, the graphics, sound, and gameplay are unique enough to keep you playing long after you thought you would be.

Amazon Appstore editors pick out Spring Break apps

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Spring Break is here! Whether you’re a student heading to Florida for a drink-a-thon, or a person just going on a spring adventure, Amazon wants to help you with your travels with a hand-curated list of helpful apps to use. All apps are available in the Amazon Appstore for Fire Tablet devices. Also, be sure to check out the Amazon Underground app for access to over $20,000 worth of apps, games and in-app items – all for free.

Amazon’s Spring Break Apps

TripAdvisor: Millions of traveler reviews, photos, maps from TripAdvisor. Plan and book your perfect trip. With over 225 million reviews and opinions by travelers, TripAdvisor makes it easy to find the lowest airfare, best hotels, great restaurants, and fun things to do, wherever you go. And booking options for hotels, restaurants and flights are just a tap away.

Oahu Revealed: This app combines a custom eBook version of the fifth edition of The Oahu Revealed guidebook with an interactive GPS-aware map designed for the guidebook. Based on the same app framework as the best-selling Maui Revealed, Kauai Revealed, and Big Island Revealed apps. This app is the perfect complement to the book.

Cancun & Yucatan Travel Guide: MobileReference Travel Guides provide detailed, practical information about attractions, landmarks, transportation, cultural venues, dining, lodging, history and much more. They are indexed alphabetically and by category, making it easier to access individual articles. Attractions can be viewed on an offline GPS map along with your current location so that you can easily find attractions near you as you explore the city.

Weather Channel: Whether you’re planning an exotic trip, or going for a hike in your own backyard, you can stay current on the weather conditions with the Weather Channel.

Tan Timer UV Index: Go Tanning allows you to keep track of how long you tan and alerts you when it is time to turnover, re-apply lotion, or take a break. This is geared towards outdoor tanning, but is also perfect for indoor tanning if you like to turnover or adjust positions to get the best sunless tanning coverage.

Daily Workouts: Daily Workouts provides great 5 to 30-minute daily workout routines for men and women that step you through some of the best exercises you can do in the comfort of your own home.

Simply Yoga: Simply Yoga is your own personal yoga instructor. The app contains level one and level two 20, 40 and 60 minute yoga routines that step you through each pose. Each pose is demonstrated by a certified personal trainer, so simply choose your workout length and follow along in the comfort of your own home!

hatha-yoga-exercicio-emagrece-ioga

Spotify Music: With Spotify, you have access to a world of music. You can listen to artists and albums, or create your own playlist of your favorite songs. Want to discover new music? Choose a ready-made playlist that suits your mood or get personalized recommendations.

Pandora Radio: Great music discovery is effortless and free with Pandora. Just start with the name of one of your favorite artists, songs, genres or composers and we’ll do the rest. It’s easy to create personalized stations that play only music you’ll love.

Duolingo: Practice speaking, reading, listening and writing. Play a game, answer questions and complete lessons to improve your vocabulary and grammar. Start with basic verbs, phrases, and sentences, and learn new words daily.

T-Mobile amps Binge-On (again), adds free YouTube streaming

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This past November, T-Mobile introduced its popular (if not controversialfeature called Binge-On, which allowed customers to stream video from a plethora of video streaming services at “DVD quality” without it counting towards their data cap. A few weeks ago T-Mobile added a bunch of new streaming services to the mix including Amazon Instant Video, and today they are back to announce a few more, including the juggernaut, YouTube.

The other services added today include Baeble Music, Discovery GO, ESNE TV, FilmOn.TV, Fox Business, Google Play Movies, KlowdTV, and Red Bull TV, which brings the total number of supported services for Binge-On over 50. For a full list of supported services, see T-Mobile’s website.

According to the press release, “In nearly four months since it launched, Binge On has fundamentally changed the way T-Mobile customers watch videos—and is one of the Un-carrier’s most popular initiatives of all time, if not the most popular. T-Mobile customers are streaming more than ever:

  • Customers are watching twice as many hours per day, in longer and more frequent viewing sessions, than before launch from free streaming services on qualifying plans with limited high-speed data.
  • More than 57 million GB (57 petabytes) have been streamed without burning up customers’ high-speed data. That’s like watching Adele’s 15 minute Carpool Karaoke with James Corden more than 460 million times.
  • One video provider has seen the number of active viewers spike 90% and watch-times nearly triple from customers with limited high-speed data.”

Those are some very impressive statistics, and if true means that Binge-On has really been a great addition to customer experience at T-Mobile despite what critics have been saying about the program. Some people’s biggest complaint is that it only streams 480p video, which in certain situations can make the viewing experience far below par. If you want to disable Binge-On, we have a few guides on how to do so from either your PC or directly on your phone, and you can always re-enable it later if you want to get your free streaming back. For more information on today’s announcement, check out T-Mobile’s press release or Google’s blog post on the subject.

Sources: T-Mobile, Google Blog

Camera Shootout: Nexus 6P vs Galaxy S7

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The Nexus 6P and the more recently launched Galaxy S7 (and S7 Edge) are the two most talked about Android handsets right now. Why? Because the Nexus 6P is…a Nexus. And Samsung’s Galaxy series has the most Android market share, so its releases are always huge. Therefore, it’s only natural that we question how their performances compare.

Nexus cameras have historically been lackluster. Even when the Nexus 6 showed a lot of promise, it sort of fell flat with a hit or miss sensor. Google’s meh camera software implementation hasn’t really helped either. But the Nexus 6P (and Nexus 5X) set out to change that. Rather than just upping the megapixel count, Google put a big focus on the camera’s efficiency. The Sony IMX377 module has larger pixels than you would typically find, to counter those tricky low-light situations. The software also catches up, with a faster shutter and Auto HDR+.

The Galaxy S7 on the other hand continues Samsung’s excellence in the camera department. Samsung has consistently offered one of the best camera qualities in the Android space. So the question we’re asking today is, has the Nexus caught up with the best? Or does it still have plenty of work to do.

Let’s compare some samples! Note that I used auto mode, and left both cameras are their native aspect ratios and resolutions. The Galaxy S7 (I actually used the S7 Edge) has a 12MP camera while the 6P is at 12.3MP. Their native aspect ratios are 4:3.

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Outdoors

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So the S7 images are definitely more colorful…almost too much. While the images are generally more lively, I would say that the 6P’s capture is more realistic. Take a look at the S7’s saturation on this one:

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However, although both sensors have about the same resolution, the S7 images look sharper to me (i.e. compare the fur on my dog on the third set).

Indoors

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As we move indoors, I’m seeing the 6P struggle slightly, at least in comparison to the S7. All these images look sharper to me on the S7. I’m not sure if it’s the 6P’s focusing. The 6P’s auto-focus is hit or miss in my experience, and definitely not as fast as the S7.

Low-Light

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The sensor on the Nexus 6P has a f/2.0 aperture and considerable 1.55μm pixel size. The S7’s pixels aren’t quite that large but still above average – 1.4μm. However, it’s aperture is f/1.7. This definitely makes for some interesting results.

The S7’s combo wins in the first pair – it’s brighter and clearer. When we remove even more light, things get more interesting. The 6P’s image is clearer, but the color is off. The S7 captured the real color better.

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Final Thoughts

I think that this was a good standoff. To my eyes, the colors from the 6P’s sensor are more accurate (except in extreme low-light situations), but the S7’s camera is sharper and is blazing fast to focus and capture.

I discussed my observations, but by all means, you be the judge. We’d like to hear what you think and which camera you like better. Let us know in the comments below.

New startup Nextbit cancels certain versions of the Nexbit Robin

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Nextbit’s phone, called Robin, was hailed as a unique hybrid cloud phone launched on Indiegogo and Kickstarter that promised users automatic cloud backup if they were running low on local storage. At first, Nextbit had planned to only release the Robin on GSM networks like T-Mobile and AT&T. Preorder sales ended up raising expectations, so Nextbit decided to make a CDMA phone for Sprint and Verizon.

Robin_-_Mint_-_resized.0

Nextbit had already delayed the CDMA model until April, after shipping the GSM model in February. Now the company says they’re scrapping the model altogether. The phone had faced a slow carrier-testing process and “other hurdles.” Nextbit is refunding all Kickstarter orders plus accessories that were purchased and is offering backers a 25% coupon for the GSM model if they want it.

[graphiq id=”ZWMGEPFkmp” title=”Nextbit Robin” width=”600″ height=”473″ url=”https://w.graphiq.com/w/ZWMGEPFkmp” link=”http://smartphones.specout.com/l/4226/Nextbit-Robin” link_text=”Nextbit Robin | SpecOut”]

CEO Tom Moss wrote a letter to backers, apologizing for the change and explaining what went wrong:

“We were not sufficiently doubtful of what we were told given everything we already knew from our experience at previous companies,” Moss said. “We were too optimistic, too bullish, and as a result we have to deal with our biggest fear, disappointing you, our supporters. This is bad for you, and this is bad for us….What people at the carriers — in good faith, given our need for quick answers — thought would take ‘weeks’ has turned into ‘months,’ ” Moss said. “What they thought would cost ‘hundreds of thousands of dollars’ has turned into ‘millions.’ And we’re still not there.”

Source: Re/Code

Do Griffin’s Samsung Galaxy S7 Edge cases provide enough protection? (Review + Giveaway)

The Samsung Galaxy S7 Edge is the coolest new device to hit store shelves. The $800 device is all glass wrapped around a metal frame. With that much breakable material, you definitely need to protect it. Once you drop your phone, it could be ruined forever. This is why cases are essential to protecting your investment.

Luckily Griffin was very quick to the market with a couple of its cases, and sent them over for us to take a look at.

Griffin Survivor Journey

Griffin Survivor Journey

Key Features

  • Designed to survive 6.6 foot drops onto concrete (Military Standard 810G 516.6)
  • Ultra thin
  • Rigid inner shell
  • Outer shell provide extra grip
  • Wear resistant
  • All edge features still accessible
  • One year warranty

I have to say, I like the Griffin Survivor Journey much more than I thought I would. I thought it would be a little bulkier than it actually is. That was a nice surprise. The case reminds me a lot of the Spigen Rugged Armor case. The big difference here is the added grip that the Griffin Survivor Journey provides. I normally wouldn’t go on and on about added grip from a case, but it’s very important with the Galaxy S7 Edge due to its high price and curved glass.

The case is deep enough to extend past the (small) camera bump, and the cutout is wide enough that the flash won’t reflect inward. The cutouts on the bottom of the case are deep and wide enough to allow third party connectors that may be a little larger than normal.  The power button the right side of the phone and the volume buttons on the left are still very clicky with this case on.

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Purchase Link: Griffin

Griffin Survivor Clear

Griffin Survivor Clear

Key Features

  • Designed to survive 4 foot drops (Military Standard 810G 516.6)
  • Clear design to show off your phone
  • Thin case provides protection without the bulk
  • Made of Polycarbonate
  • Rated at 6H for hardness
  • All edge features still accessible
  • One year warranty

The Survivor Clear might edge out the Survivor Journey as my favorite case. Part of the reason you bought the Galaxy S7 Edge is the sex appeal, right? Well, the Survivor does nothing to take away from that. It will pick up some fingerprints, but it’s not nearly as bad as the Galaxy S7 Edge without a case.

I love how thin the Survivor Clear is. It’s not the smallest case I’ve ever used, but it certainly doesn’t bother me when I’m taking the phone out of my pocket. The four foot drop protection has my back in case I knock the phone off a table, and the scratch resistant coating will keep the case looking great for a long time.

Just like on it’s more rugged brother, the cutouts on the Survivor Clear are deep and wide enough to not interfere with any third party cables you may want to use. The power and volume buttons are a tad on the mushy side, but still provide adequate feedback on presses.

Product Link: Griffin

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Griffin Survivor Clear 2

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Summary

Griffin has made a name for itself by making high quality accessories, and these two cases are no different.

I definitely baby my devices, but if I ever do drop one, I want a case on it. Phones now are getting so expensive that it’s truly silly to not protect your investment. For between $20 – $30 it’s the cheapest insurance policy you can buy.

If you want a chance to win one of these cases, head on over to our Instagram page where you can enter to win!

Stop paying for big brand overhead; Buy an unlocked phone online (Elephone)

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I’m currently in the review process for the Samsung Galaxy S7 Edge, and it is undoubtedly the most attractive phone I’ve ever seen in person. It’s also about $800. That kind of money used to be what you’d pay for a model with upgraded memory or some kind perks. Now, Samsung appears to be making it the new normal.

First, lets get a couple facts out of the way. The Samsung Galaxy S7 retails for $669 and the Samsung Galaxy S7 Edge comes in at $779 at my carrier of choice, T-Mobile. That breaks down to $27.92 a month with zero up front for the vanilla Galaxy S7, and $30 a month with a $59.99 down payment for the curvaceous S7 Edge. Add in tax (~7% here in Ohio) and you’re well over $700 or $800 for your phone of choice. That’s a lot of money.

I think it’s time we stopped putting up with this.

These phones are marvels of technology for sure. But, at $800 you have to ask yourself what you’re really buying. Through bulk rate buying, Samsung can get the component cost down to about $255 for the Galaxy S7.  Add in other overhead like advertising, manufacturing and human costs,  et. al, and you have a recipe for one of the most expensive phones out there.

Samsung spent $45 million advertising the Samsung Galaxy S6. Forty. Five. Million. Dollars. For a phone that wasn’t that good.

I’m sorry, flagships. I just can’t anymore.

Alternatives

I love phones. I never seem to get burned out on them, no matter how many times I’ve switched. And I’ve switched a lot. I love experiencing what a new phone has to offer. I love seeing a company’s vision for what the mobile space should look like. I just love phones.

Browsing through Gearbest’s listings shows me that I don’t have to wait two years between new experiences. I don’t have to spend $800 to get a well built phone with great specs. Here are some of my favorites currently on Gearbest for literally half (or less) of a Samsung Galaxy S7 Edge.

Elephone P9000

  • CPU: MTK6755 octa-core
  • RAM: 4 GB
  • ROM: 32 GB
  • Camera: 13 MP/8 MP
  • Screen: 5.5″ 1920 x 1080 FHD
  • Battery: 3000 mAh
  • Other features: Fingerprint scanner, USB Type-C, smart key, metal body, 82% screen to body ratio
  • Price: $270
  • Website

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Elephone P9000 Lite

  • CPU: MTK6755 Octa-core
  • RAM: 4 GB
  • ROM: 32 GB
  • Camera: 13 MP/5 MP
  • Screen: 5.5″ 1920 x 1080 FHD
  • Battery: 3000 mAh
  • Other features: USB Type-C, smart key, expandable storage
  • Price: $219
  • Website

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Elephone Vowney

  • CPU: Helio X10 octa-core
  • RAM: 4 GB
  • ROM: 32 GB
  • Camera: 21 MP/8 MP
  • Screen: 5.5″ 2560 x 1440 QHD
  • Battery: 4000 mAh
  • Other features: Fingerprint scanner, 120fps slow motion video, expandable storage
  • Price: $328
  • Website

Elephone M3

  • CPU: MTK6755 Octa-core
  • RAM: 3 GB
  • ROM: 32 GB
  • Camera: 21 MP/8 MP
  • Screen: 5.5″ 1920 x 1080 FHD
  • Battery: 3000 mAh
  • Other features: Fingerprint scanner, USB Type-C, 2.5D glass, aluminum body, expandable memory
  • Price: $227
  • Website

Conclusion

Elephone is just one company putting out top tier phones for a fraction of the price. Gearbest and other sites like Amazon and B&H Photo offer a lot of great unlocked options for really good prices. These phones prove that you don’t have to buy overhead to buy a great phone. Keep your eyes peeled to our Twitter for more of these posts and some great deals on great phones.

Instagram will start algorithmically sorting feed

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In a move to annoy customers (or just me), Instagram is following in the steps of Facebook and Twitter and will start sorting its photo feed so users will see “moments they care about first.” NO! IS YOUR MARKETING DEPARTMENT INEPT?

Sorry. I was annoyed when Facebook did it, I was even more annoyed when Twitter did it, and now I’m moving to 500px now that Instagram is doing it. C’mon, at least give users the option to turn this feature on or off. Even Facebook lets you access the albeit-hidden Recent News Feed. This feature doesn’t even make sense with Twitter, though. Twitter is prized for its ability for breaking news, and if they start sorting tweets based on the “most popular” or whatever, they’re shooting an arrow right into poor Achilles’ heel.

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“You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most. To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.

If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it. We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.”

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Here’s some feedback Instagram: [insert middle finger].

Source: Instagram