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Google offers $50 Play Store credit to apologize for late Pixel deliveries

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Google’s new Pixel duo is currently shipping to customers who pre-ordered the devices. But some are luckier than others. While Pixel phones have made it to some, others are still waiting to get ahold of their devices.

To make matters even more frustrating, Google has apparently misjudged demand for the two phones, so the estimated delivery date got pushed back as a result. Google knows a lot of its customers aren’t happy about the prospect of getting their phones with a delay, so it has come up with the way to ensure waiting times are rendered a bit sweeter.

free-google-play-store-credit

According to Phandroid, Google is sending out direct email messages to those who have pre-ordered a Pixel or Pixel XL and failed to get it until now. The search giant apologizes for the delay and assures the order has been shipped. It also informs users, that on top of the phone, they should expect to receive $50 Google Play credit via email soon after the package is delivered. We have to admit it’s a pretty sweet way to say “I’m sorry”.

Apart from having to deal with product shipment delays, Google is also busy working on the fix for the Pixel camera. It appears users have been complaining of a persistent halo effect which shows up in the photos taken with the flagship’s camera. The good news is that Google is going to solve the problem with a soon-to-come software update.

Spotlight: The first Nexus smartphone and why it mattered

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With the dawn of Google’s latest Pixel phones, the Nexus era has seemingly come to an end in 2016. After partnering up with several device manufacturers over the years to make Nexus devices, Google finally took the reins of not only the software that powered the device, but also the hardware.

It was only six years ago that the search giant unveiled the Nexus One – a smartphone built in partnership with Taiwanese OEM, HTC. Since then a lot has changed in the mobile world. Even though it was considered a flop by many, the Nexus One still exerted a great influence on the evolving Android ecosystem.

The original Nexus One was born out of daring idea – produce a handset meant to give developers and other phone manufacturers an idea of the latest Android version, before making it available to the masses. Still, as the years passed and the Nexus family developed, the brand became more and more consumer facing.

lots-of-nexus-devices

The Nexus One was a very controversial device, some called it a failure while others believed it was ahead of its time. But despite what any of us think, the Nexus One has earned its place in history, being the first smartphone dedicated to delivering the best Android experience possible, devoid of pre-installed apps and skins.

But the Nexus One was also first in many other areas, most of which seem to have been forgotten today. Released in 2010, the phone was a direct competitor to the iPhone 3GS and featured what was at the time considered top of the line specifications.

The phone packed a 3.7-inch 480p AMOLED display with 252 PPI (pixels per inch) and was powered by a Snapdragon S1 chip with 512MB of RAM. The One had a 5MP main camera and ran Android 2.1 Éclair, but was later updated to Android 2.3.6 Gingerbread.

nexus-one-back-view

While other smartphones with matching specifications and capabilities existed on the market at the time, the Nexus One was still considered above most of the handsets available.

With the Nexus One, Google really wanted to something different in terms of how the device was sold. So with it, also came the advent of the Google phone web store – the only place you could purchase the device (at least in the US).

Initially, a few options were available – buying the unlocked version (unsubsidized) which worked on the T-Mobile and AT&T’s EDGE networks. Verizon was supposed to offer a version too, but the carrier never got around to releasing it. A few months later, an AT&T 3G model was launched by Google.

The on-line store model was uncharted territory and naturally, Google bumped into its fair share of obstacles. Since the phone wasn’t available in stores where customers could actually look at the phone and test it out, a marketing campaign would have been needed to press the Nexus One.

nexus-one-ran-stock-android

In those early days, customers were very skittish of buying a phone without taking it for a test-spin first and Google didn’t do much in terms of trying to persuade customers the Nexus One was worth taking a leap of faith.

Customer care was another Nexus One related issue which was bounced back and forth between Google, T-Mobile, and HTC before Google finally decided to take the reins. But all the messing around only made purchasing from Google look like a really unreliable affair. All these problems led to Google finally putting a stop to Nexus One sales online. But a precedent had been created.

Sure the model didn’t work out. most customers still wanted to try out the products before pledging their hard earned cash, but the thing is the Nexus One wasn’t actually meant to be a phone for the masses. It was more of a niche phone destined diehard enthusiasts, who would have purchased the phone anyway. And the online store offered an easy way to do that without the hassle of going out to a brick and mortar store.

nexus-one-up-close

What else do we have the Nexus One to thank for? Well, how about the advent of the 1GHz era on Android? Sure, the chipset isn’t everything, but it’s not an aspect to be looked over either. The Nexus One was actually the first Android handset to make it on the US market to offer better computing power.

Another interesting feature of the Nexus One was plugless charging (not really wireless charging just yet) which was possible thanks to a series of contacts on the bottom bezel of the phone.

The system hasn’t really caught on (although some think it should have) but it did inspire phone makers to think beyond the conventional features that came on all phones at the time. Google also released two charging docks, one for the car and one for the desktop – both took advantage of the phone’s Bluetooth capability, so users could connect speakers into the dock.

One seemingly revolutionary feature that came with the Nexus One was the trackball. The primary use of the trackball was cursor positioning and text selection and was loved by Android enthusiasts when it was announced. However, with the introduction of Android 2.3 Gingerbread, a new text-selection paradigm was introduced which in turn made the trackball redundant.

nexus-one-trackball

However, the trackball still proved its usefulness by delivering colorful notifications. Yes, the trackball would blink in different colors when a notification became available.

But most importantly, the Nexus One provided users with a simple way to unlock the bootloader and seamlessly load custom ROMs via the “fastboot OEM unlock” feature. From there on out, the possibilities were never ending. The Nexus One started the custom ROM revolution we see today.

Back in 2010, it might not have seemed like the Nexus One was a big deal, but fast-forward six years ahead and the picture is completely different. Today in order to appreciate what we have, we need to look back from where we came from, and Android phones really started to come into their own when the Nexus line was born.

Starting with the Nexus One by HTC, Google paved the way for a family of competent but relatively affordable devices. Now in 2016, Google is moving forwards and the Pixel will now continue the six-year-old legacy of the Nexus device, despite their massive difference. But if it weren’t for the Nexus One, the Pixel and Pixel XL might have never been made.

Does Elephone’s Galaxy S7 Edge clone offer the best value at $139.99?

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The passing of the Galaxy Note7 left a void in the mobile ecosystem and now, lots of device makers are trying really hard to take advantage of the situation by offering alternatives.

But none have been as straightforward as relatively obscure Chinese smartphone manufacturer, Elephone. The company is currently offering a phone for pre-order, called the Elephone S7 that looks like a combination between the dearly departed Galaxy Note7 and Galaxy S7 edge.

The device has obviously been built to be a premium phone. It features a metal frame and has glass on both sides. And the front glass panel is curved pretty much in the vein of the current Galaxy flagship.

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Elephone reminds of us Samsung yet again, by advertising the S7 as “explosion-proof”. The company claims that the battery powering the phone has been extensively tested, so customers don’t have to fear for their safety.

elephone-s7-green-side

Apparently three layers of safety are employed to protect against possible explosions including an explosion-proof membrane and an explosion-proof TPU shell. Honestly it sounds like all this fancy tech has just been made up for marketing purposes. There are tons of non-explosive phones on the market right now and none of them boast such ridiculous “anti-explosion” features.

elephone-s7-blue

Anyway moving along, the Elephone S7 might look like a premium Galaxy phone, but its spec sheet isn’t really on par. There are two version of the S7, one coming with a 5-inch display and another with a larger 5.5-inch one. Both displays features only 1080 x 1920 pixel resolution.

As it’s the case with many budget-minded Chinese smartphones, the Elephone S7 takes advantage of a MediaTek chip. In this case we’re dealing with a top of the line chipset, the Helio X20 – a deca-core CPU with ARM Mali T880 GPU.

elephone-s7-black

The silicone piece works in concert with 2GB of RAM/3GB of RAM plus 16GB/32GB of internal storage. For those who want more, Elephone offers a version with 4GB of RAM and 64GB of internal storage.

On the imaging front, the S7 takes advantage of a 13MP main camera with 5MP selfie shooter. The phone also has a microSD card slot, dual-SIM, NFC chip, Android 6.0 Marshmallow (don’t expect Android 7.0 Nougat anytime soon) and a 3,000 mAh battery.

As for pricing, the 2GB/16GB version is available in gold and only costs $139.99. So if you want to get a phone with the Galaxy S7/Note7 vibe, the entry-level Elephone S7 is all you need.

elephone-s7-all-colors

The 3GB/32GB variant in gold costs $169, but there are a few other color versions available: midnight blue ($189.99), black ($199.99) and green ($209.99). Last but not least the 4GB/64GB version will be sold in gold ($199), blue ($299), black ($239.99) or green ($249.99). Oddly enough S7 prices vary depending on color for no apparent good reason.

At least visually, the Elephone S7 seems like a very good deal, but what else could you be getting if you had $250 or so laying around? Here’s three alternatives:

Ulefone Future

ulefone-future

  • 5-inch display with 1080 x 1920 pixel resolution
  • Octa-core MediaTek Helio X10
  • 4GB of RAM
  • 32GB of internal storage
  • 16MP/5MP camera combo
  • Fingerprint sensor
  • 16MP camera
  • Price starts at $261

OnePlusX

oneplus-x

 

  • 5-inch display with 1080 x 1920 pixel resolution
  • Snapdragon 801
  • 3GB of RAM
  • 16GB of internal storage
  • 13MP/8MP camera combo
  • Price starts at $239

Oppo F1

oppo-f1

  • 5-inch display with 720 x 1280 pixel resolution
  • Snapdragon 616
  • 3GB of RAM
  • 16GB of internal storage (expandable via microSD to 256GB)
  • 13MP/8MP camera combo
  • Price starts at $250

The City Traffic: Fun, fast-paced, but shallow (review)

Like it or not, we always have to wait for stuff. We seem to be made to suffer. It’s our lot in life. That’s why it’s always good to have in your phone some games aimed at making your waiting times a bit more fun (or, actually, a bit less annoying). Enter The City Traffic, a game by developer MGDL, which takes one of the biggest inconveniences of our times (traffic) and turns it into a fun game with nice, welcoming graphics and engaging gameplay.

Developer: MGDL

Price: Free (with ads)

Setup

If you’ve ever downloaded a game from the Google Play Store, then you’re probably familiar with The City Traffic’s setup already. Just choose your Google Play Games account and away you go. This will let you upload your high scores to the Play Games platform and compare it with your friends that also have the game installed. Unfortunately, there’s no support for achievements yet.

Overview

The game itself is really simple. You are in control of four traffic lights: two for cars and two for pedestrians. The main objective is to dispatch them as fast as you can without triggering an accident (that is, don’t let cars crash either into each other or into pedestrians). Even though the concept is simple, the game can get hectic very fast, and you have to process a lot of stuff swiftly to avoid provoking a mess. Just ask the families of all the pedestrians I’ve killed while playing this.

The City Traffic UI
The game starts easy enough…

Things wouldn’t be that hard (or interesting) without some kind of factor that keeps putting pressure on you. The catch in The City Traffic is that you can only have five cars piled up in both streets, and ten pedestrians fill up the two busy sidewalks of the city. If you let this limits overflow, it’s instant game over. Sure, when you start playing it’s fairly easy to control the limits, but as you keep going on, cars and people just keep coming at you without mercy, making it incredibly hard and requiring a lot of skill, concentration, and even luck to get as far as you can.

Fortunately, controls are responsive and work well enough in order to avoid becoming an inconvenience. The game has a nice pace that keeps getting harder the longer you play. Each successful car and pedestrian that makes it through the crossroad in one piece will give you points. Rack up points and you’ll advance through levels (read: the game will get harder).

When you finish a game, you get the option of returning to the main screen (for some weird reason, since it is nothing more than a way of starting the game again), restart the game, or look at your place on the leaderboard. You can also compare your current score with your highest score.

The City Traffic Graphics
The controls are so simple that this is literally the only explanation you’ll need.

Sadly, this last part is more important than it should, since it’s the only element of the game that provides replay value. There’s no achievements or progression in the game: it’s just you against your high score.

This means that, after several times playing the game, you already have seen all it has to offer. Make sure you play in short bursts, then. You might start to get a bit bored of it after a while if you do otherwise.

Graphics

Absolutely every asset of the game is done in a pixelated way. You may or may not like the increasing influx of games featuring pixel art, but I think that, as long as it chooses a pattern and sticks with it to the end, it’s fine. Fortunately, The City Traffic has done a good job in making sure that every asset follows the same pattern for the most part. This results in a game with a cohesive appearance and that looks pretty.

My only complaint is that, in my opinion, perfect circles do not belong in a game with pixel art. There are some places where perfect circles are displayed (very apparent in the traffic lights you have to press to control the game), so they look a bit off when you see them against the buildings, cars, and pedestrians.

The City Traffic Gameplay
Things can get frantic really fast.

Sound

There’s one song that plays through each of your rounds. It has a very soothing and relaxing vibe to it (which is a nice contrast to the mayhem that’s happening on screen). There are some other sound effects sprinkled here and there, but nothing to write home about. Everything is appropriate and of a quality decent enough to not disturb the gameplay but enhance it.

Ads

There’s a small, persistent ad at the bottom of the screen at all times. That’s not bad at all, and something that a lot of games and apps do in order to avoid having to charge customers.

The City Traffic Game Over
Get used to this screen, because you’ll se it a lot.

However, the big problem comes when you finish a game (and, as you may have figured, that will happen a lot). Sometimes, it will show a full-screen video ad, which is, in my opinion, the most unforgivable sin of mobile advertising. Nobody likes video ads, and even less when they’re full screen on a phone that probably has a limited amount of data. Unfortunately, with each passing day, video ads are becoming the norm rather than the exception.

There’s no way of removing them for now through an in-app purchase, something the developer should consider since there are still people out there who are willing to pay for removing pesky ads.

Conclusion

The City Traffic is a nice game if you want to burn some minutes while waiting for the bus or to avoid making eye contact with the other patients at your doctor’s office. Solid graphics, decent sound, and a frenetic gameplay make this game suitable for short bursts. Don’t expect it to be a deep, story-driven game, though. Apart from improving your high score, there’s no replay value and nothing to bring you back other than your own addiction. If you don’t mind this, then it’s a fun, easy-to-play game that will serve you well.

Download The City Traffic from the Google Play Store.

Unlocked LG V20 coming in November

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LG’s premium smartphone, the V20 is already available for purchase in the States, but there’s a caveat. Interested customers can only pick it up from carriers including Verizon, AT&T, Sprint, T-Mobile and US Cellular.

This means the LG V20 comes with a locked bootloader – not something a lot of customers resonate with. But luckily, the V20 will soon be available in its unlocked form via retailers like B&H and Newegg.

lg-v20-front-view lg-v20-back-view

The phone is already available for pre-order on both websites. In B&H’s case, the phone might be ready to be shipped out as soon as next week. However if you want to get the phone from Newegg you will have to wait a while longer. Initially the retailer announced a November 11 launch, but due to a shipment schedule delay the release has been moved to November 24.

LG’s latest V20 is a pretty capable phone, spec-wise and can be considered a pretty nice Galaxy Note7 replacement. The phone arrives with a 5.7-inch IPS LCD touchscreen display with 2560 x 1440 resolution.

5 alternatives to consider instead of the Samsung Galaxy Note7

The device takes advantage of Qualcomm’s Snapdragon 820 in combination with 4GB of RAM and 64GB storage (expandable up to 2TB via microSD card slot).

The LG V20 boasts a dual camera setup with 16MP+8MP rear cameras and a 5MP selfie shooter. The phablet is kept alive by a removable 3,200 mAh battery. It runs Android 7.0 Nougat out of the box and you can get it unlocked for $799.

At Newgg the phone will be available in Titan and Silver from the get-go. At B&H, users will be able to get the Titan version at the beginning of November, while the Silver version will arrive towards the end.

T-Mobile Black Friday 2016 deals leak out

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It’s almost November and you know what that means, don’t you? Black Friday is coming up. It’s the day after Thanksgiving when people can get great deals on electronics and goods that will hopefully make for excellent Christmas gifts.

Most big retailers and carriers are planning lots of discounts and promos for the event scheduled on November 25. If you’re dying to know what to expect the good news is that T-Mobile’s Black Friday ads already leaked online via I4U News.

Take into consideration that the list has not yet been finalized and T-Mobile might update the it in two weeks.

For the time being, we can tell you T-Mobile is planning a few interesting deals for Android lovers. For example the Thanksgiving Phone on Us campaign includes a series of free phones (via Bill Credits). Customers can choose from the Samsung Galaxy J7, LG K10, LG 7, Samsung Galaxy On5 and LG G5.

t-mobile_devices

Those of you looking for something more premium can dab into the Samsung Flagship BOGO which will allow users to buy one Galaxy S7 (not the S7 Edge model), Note5 and get the second one half off (via Bill Credits).

Port In Credit 200 will offer customers $200 bill credit when they activate 4 lines and port in numbers on each, while Port In Credit 50 awards $50 bill credit when one line is activated and one number ported.

Users are also invited to get a free iPad (Mini 4 via Bill Credits) or take advantage of $250 off the iPad Pro 9.7 32GB or iPad Air 2.

T-Mobile might be adding other Android-related deals in the upcoming weeks, so stay tuned!

Motorola: Get the Moto Z with $150 off until November 18

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Looking for a fine Android flagship phone in the post-Galaxy Note7 era? Well if that’s the case, then you should know Motorola is currently offering an awesome promotion for its premium Moto Z handset.

It’s quite easy to forget about Motorola with the constant wave of Android handsets flowing in, but the company does offer some capable devices like the Moto Z. Now Motorola is tempting users by offering $150 off with the purchase of the Moto Z. The promotion is available until November 18 (or while supplies last) so you better hurry up if you want to take advantage of it.

All you need to do is enter your email address on Motorola’s website and the company will send you a promo code which will bring down the price of the phone to an affordable $550.

motorola-moto-z-promo

In case you don’t remember, the Motorola Moto Z arrives with a 5.5-inch display with 1440 x 2560 pixel resolution (approx. 535 ppi) and a Snapdragon 820 chipset under the hood. Motorola also throws in 4GB or RAM with either 32/64GB of internal storage (expandable to 256GB via microSD card slot).

In the photography department, the Moto Z takes advantage of a 13MP primary camera with f/1.8, laser autofocus, OIS, dual-LED flash plus a 5MP selfie shooter.

The phone ships with Android 6.0.1 Marshmallow out of the box, but given Motorola’s decent track record with updates, the Moto Z is expected to get Android Nougat pretty soon.

The Moto Z is one of those phones that can take advantage of Moto Mods or Motorola’s attempt at offering modularity. The Mods are a collection of accessories and covers that attach to the back of the phone to add more function or make the phone look and feel better.

The current promotion is not limited to the Moto Z, the Moto Z Droid and Moto Z Force Droid are also included. The only caveat being that the two models are Verizon-bound.

motorola-moto-z-droid With the $150 off promo code applied, the Moto Z Droid now costs $570 while the Moto Z Droid can be purchased for $474.

The Moto Z Droid is a more advanced version of the Moto Z coming in with the same 5.5-inch QHD display and Snapdragon 820 under the hood. The most important difference can be spotted in the photo department, as the Moto Z Force Droid features a 21MP main shooter with f/1.8 laser & phase detection autofocus, OIS, dual-LED flash plus a 5MP front snapper.

moto-z-force-droid-sells-at-verizon

Also, the Moto Z features a 2,600 mAh battery while the Moto Z Force Droid comes with a chunkier 3,500 mAh one.

As for the Moto Z Droid, the phone is just like the Moto Z – just created for Verizon. As you can see it’s a pretty great time to go Motorola phone shopping, so if you have been mulling over the Moto Z for quite some time, now it’s your chance to get it.

The Syllable D900 Mini Earbuds are truly wireless and are easy on the wallet (Review)

The ability of electronics to be wireless has become a staple in our lives. I can’t count the number of times I’ve forgotten that my headphones are connected to my laptop, only to suffer minor whiplash while walking away. Talk about first world problems! The Syllable D900 Mini headphones are truly wireless earbuds that won’t leave you broke.

Build

  • Model: D900 Mini
  • Color: Black
  • Bluetooth Version: V4.1
  • Talk/Listening time: Up to 120 minutes listen or talk
  • Weight: 5 grams

The package comes with left and right bluetooth earbuds, one extra eartip adapter, a micro-USB charger, a headphone carrying pouch, and a charging station

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I was pretty blown away at how small these headphones were given that they are truly wireless headphones. The headphones weigh a minuscule 5g, which is equivalent to a sheet of paper. The diameter is roughly the size of a nickel. I found these headphones to be weightless and pretty comfortable.

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The left earpiece is considered the main headset, while the right earpiece is considered the subsidiary headset. This means that the left earpiece must be on for the right earpiece to work. Each earpiece has to be powered on if you want to listen to both headphones, which became a bit tedious. The main left earpiece can be used own its own. It’s a great look if you want to look like a bodyguard.

Syllable keeps it simple with the headphone controls. There is only one button on each headphone to work with, and that button is the outside of the headphone. Due to the small nature of the headphones, having more than one button would complicate the earbuds. Long pressing the left headphone turns it on and makes it discoverable to your phone. The only things you can do are pause and play music and answer phone calls. Double-clicking the left headset will call your most recent contact. Most of your controls will be done through your phone.

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Usage

I primarily used these headphones in the gym. I can assure you that these headphones will not fall off your ears. Over several weeks of usage, I did not have them fall out once. I’ve been quite fascinated with Olympic lifting movements and these headphones stayed put during my clean and jerk lifting sessions. They also stayed firmly in place during cardio sessions such as running on the treadmill or using the rower.

These headphones really benefit from being truly wireless. I know from experience that cords get in the way during a squat or bench press session. There have been countless times I’ve pumped myself up for a big lift only to have the wire disconnected from being pulled out. Even bluetooth headphones that connect earbud to earbud still get in the way from time to time.

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Hands-free calling works well on this device. The left headphone is the only one that will work with this feature. I called my friends numerous times using the hands-free option and never had a problem with communicating with them. Occasionally the headphones would echo on the other end. There are very few headphones that never go without echoes. 

The charging unit is a unique feature of these headphones. The plastic case that comes with the earbuds doubles as a charging unit. Syllable claims that the charging unit can fully charge the headphones four to six times. I personally found that it was closer to four times. The charging unit is charged via micro-USB.

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It’s a good thing the charging unit can charge the headphones multiple times because the battery life of these headphones are not great. I got around 90 minutes of use at 75% volume before they died on me. If you hear the indicator go off, you have about five minutes before they completely die on you.

 

Sound

The most important feature in any headphone is sound quality. With a focus on the mid-range and bass, the Syllable D900 Mini headphones are designed for upbeat music. Genres such as hip-hop and pop will benefit most from these headphones.

Since these headphones are designed for people on the go, it is imperative that they can get loud to drown out background noise. These certainly get quite loud because I never turned them up to 100% and they never got distorted or crackly. I noticed that even with the volume turned high, there is very little sound leaking out of the headphones. This saves me a lot of embarrassment when I have Call Me Maybe on repeat at the gym.

Conclusion

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The Syllable D900 Mini headphones are certainly designed for a specific type of user. True wireless headphones are a rarity right now, but are gaining traction with companies like Apple and Samsung joining the mix.

These headphones are designed for those who don’t want to be connected by wires, even if they are connected by earbuds. The Syllable D900 Mini are no larger than a nickel, have a portable charger, and are tuned for upbeat music. They can be found on Amazon for only $49.99 with free shipping. Wireless freedom comes at a cost, and that is battery life. The Syllable D900 Mini headphones only get around 90 minutes per charge, which is on par with Samsung IconX earbuds which cost four times as much. 

 

Moto M specs surface: Phone to have 5100 mAh battery

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Over the last month or so, there have been whispers and leaked renders of Lenovo’s next phone, the Moto M. Thanks to a tweet from Krispitech and a report from The Verge, we now know more about the specs of the Moto M. The Moto M will feature Android Marshmallow, a Qualcomm Snapdragon 625, fingerprint reader, 4GB of RAM, 64GB of expandable storage, and a 5100 mAh battery.

Moto M Tweet

The Moto M looks to be extremely comparable to the Moto Z Play in many ways, and the lack of Moto Mod support hopefully means it will also be more affordable. In addition to the leaked specs, Krispitech hinted at a December release, which would be a timely release for the 2016 holiday season. Between the higher end specs, the full metal body, and the large battery, Lenovo has given us a lot to get excited about.

Samsung, LG and HTC’s mobile divisions are all losing money, but why?

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The use of smartphones has been rapidly and steadily increasing over the past few years. Today smartphones can be considered ubiquitous and everyone, from your work colleagues to your mother seems to be owning one.

You might think that given the prolific trend, the world’s biggest smartphones manufacturer like Samsung and LG are making profits like there’s no tomorrow, but the matter is a bit more delicate than that. Let me elaborate on that.

This week, three key Android OEM players in the smartphones market have posted their financial results for the third quarter of 2016, and the news isn’t good.

To be fair, in Samsung’s case, we were expecting it. Following the Galaxy Note7 demise, the Korean tech giant reported an operating loss of approximately $87.8 million, which amounts to a whopping 96% decrease compared to the same period last year. It’s the lowest the South Korean company has seen in the last eight years.

While the mobile division is dragging Samsung down, other subsidies are doing just fine and are quite profitable. All in all, the company announced an overall operating profit of approximately $4.5 billion.

The overall consensus is that Samsung will bounce back from the Galaxy Note7 disaster and the company is currently hard at work, concentrating its forces on its Messiah product, the Galaxy S8. The smartphone will hopefully wipe the slate clean for Samsung and restore its mobile division to its former glory. Or maybe not.

samsung-logo

The same story repeats itself at LG. Despite making tons of cash thanks to its home appliances, air conditioners and TV sales, which amounts for a record $340.4 million profit, LG’s mobile division is slumping.

In Q3 LG’s mobile division posted a loss of $389.4 million, with products like the LG G5 and LV20 not doing much of anything to help the company bounce back. Perhaps it would be time for LG to take a step back and find a way to consider its mobile strategy from a new perspective?

LG Logo

HTC posted its financial results too, which revealed a $57 million loss. There’s not much surprise there, though. Gone are the days of the HTC Evo 4G and the company’s new products aren’t really keeping up with the competition.

HTC has been on a downward trend for years and the arrival of the HTC 10 hasn’t done much to reverse the situation, although the company claims the smartphone “has been embraced by the market”. Apparently not enough.

2000px-Htc_new_logo.svg

Now what all these three stories have in common is that three major players in the Android smartphone markers are leaking a lot of money through their mobile division. So, what’s happening?

The uproar of Chinese manufacturers that are offering super affordable smartphones with awesome specifications (just look at the new Xiaomi Mi Note 2) might be part of the explanation. Also, people are less than willing to update their smartphone on a yearly basis, especially if said smartphone sells for around $800.

An overall slowdown in the smartphone market has also been noticed. Since everyone owns a smartphone today, new adopters are slowly becoming a dying breed.

In a saturated market, brands need to go beyond hardware in order to succeed. Over the last few years, smartphones have started to look the same, with technology innovation measured in steps rather than in leaps.

This is why when Samsung launches a new premium phone now, mostly die-hard fans are around to mark the occasion. Relatively small, incremental updates aren’t enough to make the masses really want to get their hands on this particular phones, anymore.

Customers are starting to see that real innovation might not come from the tech titans, but from smaller brands like OnePlus, ZTE or Xiaomi which have unique things to offer, at affordable prices. Smartphone giants would do well to treat this threat seriously.