Walmart Family Mobile, the prepaid wireless brand powered by Verizon and available exclusively at Walmart, has introduced a series of low-cost plans and community support initiatives aimed at helping families stay connected amid rising economic pressures.
As U.S. consumer sentiment hits new lows, the brand is positioning itself not just as a mobile carrier, but as a partner for families navigating financial uncertainty. With pricing that starts under $6 for eligible users and family plan rates dipping below $20 per line, Walmart Family Mobile is rolling out its most affordable offerings to date, along with its first major corporate social responsibility (CSR) effort.
New Plans Built for Tight Budgets
Walmart Family Mobile’s latest plans are structured to serve a range of needs, without straining wallets:
- New $19.88 Plan: Includes 4GB of high-speed data at an accessible entry point.
- New $34.88 Plan: Offers 20GB of high-speed data for those who rely more heavily on mobile connectivity.
- Enhanced $24.88 Plan: Now includes 8GB of data, offering better value for mid-tier users.
- Family Pricing Update: Customers can now add lines for just $19.88 (previously $24.88), making shared plans more affordable.
Employees at Walmart stores also benefit, with plan discounts of up to 33%, bringing prices as low as $13.32/month per line.
Peace of Mind for Unpredictable Times
The new Family Mobile Peace of Mind feature allows customers to activate unlimited talk and incoming texts for just $1/month, up to six times per year. Available after 90 days of service, it offers a low-cost safety net for those navigating job changes, emergencies, or other unexpected challenges.
Lifeline Program Expanded
For low-income households, Walmart Family Mobile now supports the federal Lifeline program, which can bring monthly plan prices down to $5.88 in California and $9.88 in other states. The company is also awarding grants to community organizations to assist with Lifeline enrollment, ensuring that more families can access critical mobile services.
CSR Partnerships with United Way and Goodwill
Beyond pricing changes, Walmart Family Mobile is launching new partnerships with United Way Worldwide and Goodwill Industries International to deepen community impact.
- United Way: Through support of the 211 helpline, the brand will help expand access to essential services via a 24/7 multilingual support network.
- Goodwill: As a sponsor of the Mission Optimization Learning Event, Walmart Family Mobile is helping train over 2,500 Career Navigators and providing resources to local Goodwill chapters in Atlanta and Los Angeles. Two families identified through the network will receive free mobile devices and one year of service.
A Broader Commitment to Affordability
“Connectivity is not just a convenience—it’s a necessity,” said Nancy Clark, President of Verizon Value Brands. “These plans and partnerships reflect our ongoing focus on affordability, access, and support for the communities we serve.”
More details, including eligibility for Lifeline discounts and plan information, can be found at www.myfamilymobile.com.
