Following the strong global reception of its premium outdoor sub-brand, RugOne, Ulefone has officially expanded its flagship Xever 7 Series with a sophisticated new aesthetic. Since its commercial debut in November, the series has dominated the rugged sector in its classic Black finish; today, the company unveils the Sand Dune colorway, a desert-inspired palette designed to bridge the gap between industrial durability and high-end fashion.
The Sand Dune Aesthetic
The Sand Dune edition represents a strategic pivot toward desert-chic styling, moving away from the stark, utilitarian looks traditionally associated with rugged hardware. This earthy, warm tone is engineered for explorers who demand equipment that mirrors the natural landscapes of their expeditions without compromising the series’ signature premium build quality.
Industry-Leading “Never Power Down” Infrastructure
The Xever 7 Series distinguishes itself through a proprietary swappable battery ecosystem that ensures zero downtime in extreme environments.
The integrated hot-swap technology lets users change batteries without shutting down the device, ensuring continuous operation. Each unit comes with two 5550mAh batteries. The package includes a 4-in-1 Charging Station for efficient charging. It meets sustainability standards with a Class A EU energy label and 33W fast charging.
Technical Specifications and Professional Utility
The RugOne Xever 7 Series balances ruggedized hardware with flagship-tier internals:
| Component | Specification |
| Display | 6.67″ AMOLED, 120Hz Refresh Rate, Always-On Display (AOD) |
| Processor | MediaTek Dimensity 7025 5G SoC |
| Memory/Storage | 12GB RAM |
| Durability | IP68/IP69K Waterproofing and MIL-STD-810H Certification |
| Night Vision | 64MP Infrared Night Vision Sensor |
| Main Camera | 50MP Lens with OIS and EIS AI Stabilization |
| Special Features | eSIM Support, Dedicated TorchX, Gemini AI Integration |
Pro vs. Standard: Specialized Functionality
Ulefone offers two distinct tiers to cater to different user profiles:
- The Xever 7: Designed for creators and enthusiasts, this model features a 50MP Ultra-Wide camera, making it the ideal choice for high-resolution landscape and group photography.
- The Xever 7 Pro: A professional-grade instrument featuring the FLIR Lepton 3.5 thermal sensor. This allows engineers and first responders to detect heat signatures, visualize electrical faults, and navigate low-visibility environments with the highest thermal resolution available in the series.
According to the CEO of Ulefone, David Gustavo: “The introduction of the Sand Dune edition reflects our commitment to rugged elegance. By combining our Never Power Down battery innovation with professional tools like FLIR thermal imaging, we are ensuring that our users stay connected and capable, no matter where their journey takes them.”
Global Market Availability
The RugOne Xever 7 Series is now available via the official RugOne store, AliExpress, and authorized international retailers. RugOne Xever 7 price Starting at $529.99 and RugOne Xever 7 Pro: Starting at $659.99.
Both models are verified for long-term viability, featuring guaranteed software updates through Android 18.
