Muse, the company renowned for its brain-sensing headbands, is launching the next major evolution of its sleep technology: Muse S Athena. The new platform, rolling out in phases from this month through early 2026, aims to move beyond simple sleep tracking to offer a complete “sleep ecosystem,” empowering users to “design their sleep” for optimal health and performance.
Muse S Athena is positioned as a comprehensive solution that supports the entire 24-hour cycle, integrating features designed to impact a user’s daytime well-being, nighttime sleep depth, and morning clarity.
Athena’s Viral Success and Digital Sleeping Pills
Launched earlier this year, the Athena has already reached viral status as world’s first consumer wearable to combine both EEG and fNIRS advanced brain-sensing technology, selling out -thanks to high demand. This is Muse’s best-selling product with fans ranging from everyday sleepers to top researchers.
Athena helps people fall asleep with responsive audio experiences that quiet a busy mind and cue the brain to rest. These guided soundscapes, known as Digital Sleeping Pills, have quickly become a favorite feature for thousands of users, easing bedtime stress and gently guiding them back to sleep if they wake during the night.
Advanced Features: AI Coaching, Deep Sleep Stimulation, and Smart Alarms
Now, Muse goes beyond falling asleep to support every stage of the cycle: Digital Sleeping Pills to ease you into rest, an AI Coach to guide healthier habits, Deep Sleep Stimulation to reinforce slow-wave sleep, and Smart Alarm & Smart Nap to help you wake restored and recharge midday.
Muse’s AI Coach, helps users understand and use brainwave data, which is new to most people. It simplifies complex brain and sleep signals into easy-to-understand insights and offers daily coaching to improve sleep habits, reduce stress, and enhance focus, maximizing the benefits of the headband.
The Deep Sleep Stimulation feature uses EEG sensors to analyze brainwaves and provide gentle pink noise cues during deep sleep. These cues support vital slow-wave sleep, essential for memory and brain health, and pause if disturbances are detected, ensuring restful sleep.
Additionally, the Smart Alarm and Smart Nap features adapt to your sleep cycle. The Smart Alarm gently wakes you during the lightest sleep phase to reduce grogginess, while the Smart Nap feature helps you recharge efficiently during short rest periods, promoting better focus and energy.
Experts’ Insights
“Nearly half of Muse S customers turn to us to better understand and improve their sleep, and our Digital Sleeping Pills feature has already helped thousands ease into better nights,” said Nadia Kumentas, Chief Marketing Officer.
He added that Muse is poised to continue the evolution from passive tracking to intelligent, full-cycle support—making sleep something users can actively shape, not just observe.
Powered by the Foundational Brain Model (FBM), a transformer-based AI trained on over a billion minutes of EEG, Muse can interpret brain signals with clinical-grade accuracy, even in real-world, at-home environments.
The FBM learns the “language” of neural activity and drives Muse’s adaptive system, where the device senses, reasons, and responds to deliver interventions that help users sleep deeper and wake clearer. All of this is enabled by Athena’s multi-sensor design, which integrates EEG and fNIRS to capture brain activity with research-level precision.
“Your brain is already working to protect your health while you sleep. With AI, we can finally listen and take action,” said Jean-Michel Fournier, Chief Executive Officer.
Feature Rollout
- The premium AI Coach will be available in November 2025
- Deep Sleep Stimulation feature will be available in December 2025
- The premium Smart Alarm & Smart Nap will be available during the early parts of 2026
Availability and Price
Muse S Athena is available today for $475 on Muse’s official website. The phased rollout, beginning this month and continuing into early 2026, suggests a significant overhaul of the platform, bringing a new level of AI-driven personalization to the world of sleep health.
