JLab is making waves at CES 2026 with a comprehensive product expansion that transforms the San Diego-based audio company from a primarily consumer-focused brand into a serious gaming peripheral contender. The company unveiled eight new gaming products alongside refreshed consumer audio offerings, including what they claim are the world’s smallest active noise-cancelling earbuds from a major audio brand.
Gaming Gets the JLab Treatment
JLab’s gaming expansion introduces three distinct product collections designed to serve different segments of the gaming community. The Nightfall Collection targets casual gamers with essentials like a 53-gram wireless mouse, a keyboard featuring 52±7gf actuation force and 2.4mm key travel, and headsets available in both wired ($39.99) and wireless ($59.99) configurations. New colorways in pink, white, and black add personalization options that extend beyond the typical gaming aesthetic.
The Midnight Collection steps up for avid gamers who need gear that can handle extended sessions. This tier includes a mechanical TKL keyboard with N-key rollover, anti-ghosting, and a Smart Media Dial for quick audio adjustments. The full-sized mouse delivers a 1000 Hz polling rate for lag-free performance, while the headset promises over 70 hours of wireless playtime through 50mm dynamic drivers. Pricing across the Midnight Collection ranges from $69.99 to $99.99.
At the premium end, the Daybreak Collection caters to hardcore and professional players. The standout mouse features the advanced PAW3395 sensor for precise 1:1 tracking, while the compact mechanical TKL keyboard uses magnetic keys for lightning-fast response times. The headset distinguishes itself with dual drivers (50mm + 20mm) and dts Headphone:X spatial audio, plus a “Hear Yourself” mode for natural voice modulation during team communication. This top-tier collection ranges from $99.99 to $149.99.
All gaming products integrate with JLab’s Lab App, allowing users to adjust keyboard lighting, create detailed sound profiles, and personalize various features—customization typically reserved for much more expensive gaming gear.
JBuds Mini ANC: Big Features, Tiny Package
On the consumer side, JLab’s JBuds Mini ANC earbuds represent an impressive engineering feat. The company has managed to create noise-cancelling earbuds with a case that’s 50% smaller and earbuds that are 30% smaller than their own Go POP+ model, all while maintaining the same $39.99 price point.
Despite their diminutive size, the JBuds Mini ANC don’t compromise on performance. Users can expect 6.5 hours of playtime per earbud with an additional 24+ hours from the charging case. The earbuds support Bluetooth multipoint connectivity for seamless device switching, include environmental noise-canceling microphones for clearer calls, and boast IP55 dust and sweat resistance. Four new colorways—Graphite, Midnight Navy, Ruby Red, and Blush Pink—provide options beyond basic black and white.
“Creating a new generation of Mini earbuds with ANC and keeping the price flat was something I wouldn’t budge on,” said Win Cramer, JLab’s CEO. “It reflects our mission to bring advanced audio to everyone.”
Professional Audio Gets Refreshed
JLab is also updating its work-from-home audio solution with the Go Work 3 headset. This third-generation model features a modernized design, improved comfort, and enhanced connectivity through a newly designed offset USB-C dongle that promises more stable connections for professionals who rely on clear audio during calls and meetings. The Go Work 3 will retail for $49.99.
Additionally, JLab has begun shipping its JBuds Open Headphones, which feature an open-ear design that delivers immersive audio while maintaining environmental awareness. The headphones include removable earcup grilles for customization and Cloud Foam comfort earpads for extended wear. Currently available in Black for $99.99, a new Cloud White colorway launches later this month.
Availability and Market Strategy
JLab’s gaming products will hit the market in Q2 2026, while the JBuds Mini ANC and Go Work 3 are both scheduled for March availability. The company’s approach mirrors its audio philosophy: deliver advanced features without the premium price tag that often excludes budget-conscious consumers.
CEO Win Cramer positions the gaming expansion as part of JLab’s core mission to democratize technology access, stating that gamers “no longer have to compromise, or feel limited by cost” when selecting peripherals.
More details about JLab’s complete product lineup can be found at JLab.com.
