Lace up those sneakers because the journey to a stronger you just got a serious upgrade! Amazfit has officially launched the Active 3 Premium across North America and Europe, and it’s designed to be the ultimate companion for those ready to turn everyday movement into meaningful progress. The brand’s philosophy for this release is clear: progress begins with learning how to train, not how to race.
Style Meets Serious Durability
This isn’t just a fitness tracker; it’s a style statement. Boasting a vibrant 1.32-inch AMOLED display with a stunning peak brightness of up to 3,000 nits, your data and maps stay crystal clear even under direct sunlight. The watch is protected by scratch-resistant sapphire glass and encased in a sleek stainless-steel frame with a classic four-button design. Consumers can choose from three elegant colorways: Apex Silver, Atlas Blue, and Aero White (with the stylish Aero White expected to start shipping in mid-March).
Your Personal Coach on Your Wrist
Whether you’re an entry-level runner or looking to find your flow, the Zepp Coach provides adaptive, smart coaching that adjusts based on your performance and recovery. From base training to speed-focused Fartlek sessions, the watch offers structured guidance for 5K, 10K, and even full marathons. You can even track the mileage on your favorite running shoes to know exactly when it’s time for a new pair.
Go Phone-Free with Ease
Want to leave the heavy tech at home? The Active 3 Premium features built-in GPS with offline maps and turn-by-turn navigation, supported by a fast six-satellite positioning system. You can store your favorite podcasts for offline listening and even take Bluetooth calls directly from your wrist. Best of all, you won’t be tethered to a charger; the battery lasts up to 12 days with typical use.
A Brand with a Conscious
Amazfit is also making waves with its commitment to sustainability. The Active 3 Premium arrives in 100% recyclable packaging. In a smart move to reduce environmental waste, the box includes a charging base but omits the USB-C cable, assuming many users already have one at home.
Ready to trust the process? The Amazfit Active 3 Premium is available now for $169.99. It’s time to stop guessing and start growing!
Purchase the AmazFit Active 3 Premium from AmazFit
Purchase the AmazFit Active 3 Premium from Amazon





